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<title>bizSugar / Hot Topics / Advertising</title>
<link>http://www.bizsugar.com</link>
<description>bizSugar RSS feed  votes</description>
<pubDate>Fri, 16 May 2008 11:27:11 CDT</pubDate>
<language>en</language>
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<title><![CDATA[Don't Get Hustled by the Social Media Frenzy - iMedia Connection: The X Factor:]]></title>
<link>http://www.bizsugar.com/Advertising/Dont_Get_Hustled_by_the_Social_Media_Frenzy_-_iMedia_Connection_The_X_Factor-1/</link>
<comments>http://www.bizsugar.com/Advertising/Dont_Get_Hustled_by_the_Social_Media_Frenzy_-_iMedia_Connection_The_X_Factor-1/</comments>
<pubDate>Fri, 16 May 2008 11:26:48 CDT</pubDate>
<dc:creator>jlawlor</dc:creator>
<category>Advertising</category>
<guid>http://www.bizsugar.com/Advertising/Dont_Get_Hustled_by_the_Social_Media_Frenzy_-_iMedia_Connection_The_X_Factor-1/</guid>
<description><![CDATA[Does the frenzy over social media this year remind you of something? Widgets maybe? Or viral marketing? Every year we seem to create a new buzz over… well, buzz. But is this trend different? It's hard enough for those of us in the space to catch up with it all. But should you be chasing the golden goose this time?<br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[Why you want to stay above the fray? - Marketing advice from Mike Dillard]]></title>
<link>http://www.bizsugar.com/Advertising/Why_you_want_to_stay_above_the_fray_-_Marketing_advice_from_Mike_Dillard/</link>
<comments>http://www.bizsugar.com/Advertising/Why_you_want_to_stay_above_the_fray_-_Marketing_advice_from_Mike_Dillard/</comments>
<pubDate>Wed, 07 May 2008 16:43:31 CDT</pubDate>
<dc:creator>sanssecret</dc:creator>
<category>Advertising</category>
<guid>http://www.bizsugar.com/Advertising/Why_you_want_to_stay_above_the_fray_-_Marketing_advice_from_Mike_Dillard/</guid>
<description><![CDATA[Mike Dillard talks about the difference of 'negative' and 'positive' advertising. Great advice on which is most effective.<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[Google Now Lets You Place Ads On TV!]]></title>
<link>http://www.bizsugar.com/Advertising/Google_Now_Lets_You_Place_Ads_On_TV/</link>
<comments>http://www.bizsugar.com/Advertising/Google_Now_Lets_You_Place_Ads_On_TV/</comments>
<pubDate>Fri, 02 May 2008 15:41:23 CDT</pubDate>
<dc:creator>digitalsmash</dc:creator>
<category>Advertising</category>
<guid>http://www.bizsugar.com/Advertising/Google_Now_Lets_You_Place_Ads_On_TV/</guid>
<description><![CDATA[Ever felt you'd NEVER get the chance to advertise your business on TV?   Google AdWords has just made a MAJOR announcement: they are launching Google TV Ads, an all-digital system that lets you place your ads into TV program. The service has been available as a trial program for over a year now, and now Google has opened it up for everyone.<br/><br/>12 Vote(s) ]]></description>
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<title><![CDATA[Print Newspaper Ads Drive Online Research, In-Store Purchases]]></title>
<link>http://www.bizsugar.com/Advertising/Print_Newspaper_Ads_Drive_Online_Research_In-Store_Purchases/</link>
<comments>http://www.bizsugar.com/Advertising/Print_Newspaper_Ads_Drive_Online_Research_In-Store_Purchases/</comments>
<pubDate>Thu, 24 Apr 2008 08:54:54 CDT</pubDate>
<dc:creator>JohnH</dc:creator>
<category>Advertising</category>
<guid>http://www.bizsugar.com/Advertising/Print_Newspaper_Ads_Drive_Online_Research_In-Store_Purchases/</guid>
<description><![CDATA[Print newspapers ads reach people at all stages of the buying cycle - inspiring web research at the beginning and prompting in-store/web purchase at the end, said the Newspaper Association of America (NAA), citing a Google study. Among the findings of the study:Over half (56%) of internet-using newspaper readers researched or purchased at <br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[Study: Behavioral Advertising Mostly OK - If Privacy, Security Safeguards Instituted]]></title>
<link>http://www.bizsugar.com/Advertising/Study_Behavioral_Advertising_Mostly_OK_-_If_Privacy_Security_Safeguards_Instituted/</link>
<comments>http://www.bizsugar.com/Advertising/Study_Behavioral_Advertising_Mostly_OK_-_If_Privacy_Security_Safeguards_Instituted/</comments>
<pubDate>Mon, 14 Apr 2008 16:24:35 CDT</pubDate>
<dc:creator>Aaronontheweb</dc:creator>
<category>Advertising</category>
<guid>http://www.bizsugar.com/Advertising/Study_Behavioral_Advertising_Mostly_OK_-_If_Privacy_Security_Safeguards_Instituted/</guid>
<description><![CDATA[From the page: &quot;Most US adults are uncomfortable that some websites use information about one's online activity to customize website content or ads - but, if site privacy and security policies were improved, most would be comfortable with the practice, according to a new study.&quot;<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[Blurring the Lines Between Advertising and Entertainment]]></title>
<link>http://www.bizsugar.com/Advertising/Blurring_the_Lines_Between_Advertising_and_Entertainment/</link>
<comments>http://www.bizsugar.com/Advertising/Blurring_the_Lines_Between_Advertising_and_Entertainment/</comments>
<pubDate>Tue, 08 Apr 2008 20:18:29 CDT</pubDate>
<dc:creator>Becky</dc:creator>
<category>Advertising</category>
<guid>http://www.bizsugar.com/Advertising/Blurring_the_Lines_Between_Advertising_and_Entertainment/</guid>
<description><![CDATA[Using entertainment via interactive marketing is one way to get attention, create excitement and buzz, and connect with consumers. Smart marketers are using interactive media to blur the lines between traditional advertising and entertainment, engaging consumers with brands at a deeper level.<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[Study: Subliminal ads warp your brain]]></title>
<link>http://www.bizsugar.com/Advertising/Study_Subliminal_ads_warp_your_brain/</link>
<comments>http://www.bizsugar.com/Advertising/Study_Subliminal_ads_warp_your_brain/</comments>
<pubDate>Tue, 25 Mar 2008 20:34:17 CDT</pubDate>
<dc:creator>ArmadaIG</dc:creator>
<category>Advertising</category>
<guid>http://www.bizsugar.com/Advertising/Study_Subliminal_ads_warp_your_brain/</guid>
<description><![CDATA[Researchers from Duke University and the University of Waterloo have published the results of a study that suggests that brief exposure to Apple's brand logo drives higher levels of creativity than exposure to IBM's logo. In fact, the researchers suggest that subliminal advertising is actually more effective than regular advertising, because peo<br/><br/>11 Vote(s) ]]></description>
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<title><![CDATA[Picking the Right Media for the Job]]></title>
<link>http://www.bizsugar.com/Advertising/Picking_the_Right_Media_for_the_Job/</link>
<comments>http://www.bizsugar.com/Advertising/Picking_the_Right_Media_for_the_Job/</comments>
<pubDate>Thu, 28 Feb 2008 19:14:58 CST</pubDate>
<dc:creator>ILuvMktg</dc:creator>
<category>Advertising</category>
<guid>http://www.bizsugar.com/Advertising/Picking_the_Right_Media_for_the_Job/</guid>
<description><![CDATA[Depending on who is being targeted, when, and at which stage of the consumer buying process, a range of media could be considered most effective. The popularity and influence of different media can also change over time. A few recent studies illustrate this point. Advertising inserts are still influential when it comes to making purchasing dec<br/><br/>9 Vote(s) ]]></description>
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<title><![CDATA[Standing Out with Peripheral Marketing]]></title>
<link>http://www.bizsugar.com/Advertising/Standing_Out_with_Peripheral_Marketing/</link>
<comments>http://www.bizsugar.com/Advertising/Standing_Out_with_Peripheral_Marketing/</comments>
<pubDate>Sat, 23 Feb 2008 12:03:53 CST</pubDate>
<dc:creator>ArmadaIG</dc:creator>
<category>Advertising</category>
<guid>http://www.bizsugar.com/Advertising/Standing_Out_with_Peripheral_Marketing/</guid>
<description><![CDATA[Marketers love big events like the Super Bowl or Valentine's Day, but most events are very crowded when it comes to marketing messages.  As a result, it's tough to stand out.  When you are having a sale on the same day as everyone else, you are forced to compete on the same terms as them.  In a post at the Influential Marketing Blog, Rohit Bharg<br/><br/>8 Vote(s) ]]></description>
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<title><![CDATA[10 Best Product Placements Ever!]]></title>
<link>http://www.bizsugar.com/Advertising/10_Best_Product_Placements_Ever/</link>
<comments>http://www.bizsugar.com/Advertising/10_Best_Product_Placements_Ever/</comments>
<pubDate>Wed, 20 Feb 2008 23:41:02 CST</pubDate>
<dc:creator>tinobuntic</dc:creator>
<category>Advertising</category>
<guid>http://www.bizsugar.com/Advertising/10_Best_Product_Placements_Ever/</guid>
<description><![CDATA[Using product placement for advertising allows for a lot of creativity. Here are my ten favorite product placements.<br/><br/>12 Vote(s) ]]></description>
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<title><![CDATA[Design Inspiration: the Anatomy of a Great Blog Ad at  Randa Clay Design]]></title>
<link>http://www.bizsugar.com/Advertising/Design_Inspiration_the_Anatomy_of_a_Great_Blog_Ad_at__Randa_Clay_Design/</link>
<comments>http://www.bizsugar.com/Advertising/Design_Inspiration_the_Anatomy_of_a_Great_Blog_Ad_at__Randa_Clay_Design/</comments>
<pubDate>Sat, 16 Feb 2008 10:49:03 CST</pubDate>
<dc:creator>JohnH</dc:creator>
<category>Advertising</category>
<guid>http://www.bizsugar.com/Advertising/Design_Inspiration_the_Anatomy_of_a_Great_Blog_Ad_at__Randa_Clay_Design/</guid>
<description><![CDATA[It's hard enough creating effective banner ads of any size, but it's especially difficult to create an ad that's only 125px X 125px (a popular size for blog ads). Randa Clay offers some great examples of these tiny ads. If you can create an effective version of one of these, you create an effect ad at any size.<br/><br/>12 Vote(s) ]]></description>
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<title><![CDATA[5 Marketing Lessons to Learn from Hank the Clydesdale Super Bowl Ad]]></title>
<link>http://www.bizsugar.com/Advertising/5_Marketing_Lessons_to_Learn_from_Hank_the_Clydesdale_Super_Bowl_Ad/</link>
<comments>http://www.bizsugar.com/Advertising/5_Marketing_Lessons_to_Learn_from_Hank_the_Clydesdale_Super_Bowl_Ad/</comments>
<pubDate>Thu, 07 Feb 2008 16:55:03 CST</pubDate>
<dc:creator>Fenessy</dc:creator>
<category>Advertising</category>
<guid>http://www.bizsugar.com/Advertising/5_Marketing_Lessons_to_Learn_from_Hank_the_Clydesdale_Super_Bowl_Ad/</guid>
<description><![CDATA[You don't necessarily need a big budget to tell a great story that your customers will remember.Once again the Anheuser-Busch Clydesdale ad was the favorite ad in the 2008 Super Bowl.  It outscored all the rest of their ads that were trying to strengthen the Bud Light brand against Miller Lite.  What is it about Hank the Clydesdale and all of th<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[Can you be sued for what your customers say about the competition?]]></title>
<link>http://www.bizsugar.com/Advertising/Can_you_be_sued_for_what_your_customers_say_about_the_competition/</link>
<comments>http://www.bizsugar.com/Advertising/Can_you_be_sued_for_what_your_customers_say_about_the_competition/</comments>
<pubDate>Tue, 05 Feb 2008 17:21:53 CST</pubDate>
<dc:creator>blueenergy</dc:creator>
<category>Advertising</category>
<guid>http://www.bizsugar.com/Advertising/Can_you_be_sued_for_what_your_customers_say_about_the_competition/</guid>
<description><![CDATA[Quiznos invited the public to submit homemade commercials in a contest intended to attack a top rival, Subway. The contest rules made it clear that the videos should depict Quiznos sandwiches as &quot;superior&quot; to Subway's. Subway promptly sued Quiznos and iFilm, saying that many of the homemade videos made false claims and depicted its brand in a dero<br/><br/>10 Vote(s) ]]></description>
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<title><![CDATA[Best advertising campaigns I've seen. Great for advertising ideas.]]></title>
<link>http://www.bizsugar.com/Advertising/Best_advertising_campaigns_Ive_seen-_Great_for_advertising_ideas-/</link>
<comments>http://www.bizsugar.com/Advertising/Best_advertising_campaigns_Ive_seen-_Great_for_advertising_ideas-/</comments>
<pubDate>Wed, 30 Jan 2008 14:09:31 CST</pubDate>
<dc:creator>dobbie</dc:creator>
<category>Advertising</category>
<guid>http://www.bizsugar.com/Advertising/Best_advertising_campaigns_Ive_seen-_Great_for_advertising_ideas-/</guid>
<description><![CDATA[These are some great ad ideas from around the world. Some of the best ones are downright guerrilla-marketing cheap to do. At the very least these ads should get small business owners and marketers thinking outside of the box. My favorite are the peephole flyers.<br/><br/>17 Vote(s) ]]></description>
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<title><![CDATA[When Targeting Multicultural Audiences, Be Relevant]]></title>
<link>http://www.bizsugar.com/Advertising/When_Targeting_Multicultural_Audiences_Be_Relevant/</link>
<comments>http://www.bizsugar.com/Advertising/When_Targeting_Multicultural_Audiences_Be_Relevant/</comments>
<pubDate>Mon, 07 Jan 2008 11:30:08 CST</pubDate>
<dc:creator>JohnH</dc:creator>
<category>Advertising</category>
<guid>http://www.bizsugar.com/Advertising/When_Targeting_Multicultural_Audiences_Be_Relevant/</guid>
<description><![CDATA[Warning: When it comes to making ads relevant for multicultural audiences, doing it wrong is worse than not doing it all. A new study from OMD Worldwide found that ethnic groups are turned off by ads that rely on stereotypes and caricatures rather than meaningful cultural cues.<br/><br/>6 Vote(s) ]]></description>
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<title><![CDATA[Small Businesses Rely on Traditional Advertising While Embracing Online]]></title>
<link>http://www.bizsugar.com/Advertising/Small_Businesses_Rely_on_Traditional_Advertising_While_Embracing_Online/</link>
<comments>http://www.bizsugar.com/Advertising/Small_Businesses_Rely_on_Traditional_Advertising_While_Embracing_Online/</comments>
<pubDate>Wed, 02 Jan 2008 11:52:13 CST</pubDate>
<dc:creator>readwacker</dc:creator>
<category>Advertising</category>
<guid>http://www.bizsugar.com/Advertising/Small_Businesses_Rely_on_Traditional_Advertising_While_Embracing_Online/</guid>
<description><![CDATA[Most small businesses still see print Yellow Pages advertising as their most effective way to generate sales leads, but many are also eager to integrate effective internet options into their overall marketing approach, according to a new survey of 1,000 small businesses. Some 63% of small businesses (25 or fewer employees) advertise in a printed Y<br/><br/>7 Vote(s) ]]></description>
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<title><![CDATA[It's Not the Media That Matter, but the Modes]]></title>
<link>http://www.bizsugar.com/Advertising/Its_Not_the_Media_That_Matter_but_the_Modes/</link>
<comments>http://www.bizsugar.com/Advertising/Its_Not_the_Media_That_Matter_but_the_Modes/</comments>
<pubDate>Tue, 20 Nov 2007 17:31:20 CST</pubDate>
<dc:creator>ArmadaIG</dc:creator>
<category>Advertising</category>
<guid>http://www.bizsugar.com/Advertising/Its_Not_the_Media_That_Matter_but_the_Modes/</guid>
<description><![CDATA[Consumers don't think in terms of media when they're actually experiencing it. They think in terms of what they want to do and what they want to get out of their media experience. If they're craving entertainment, they want to be entertained. If they're seeking knowledge, they want information. If they feel like sharing, discovering or express<br/><br/>11 Vote(s) ]]></description>
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<title><![CDATA[Mobile Ads Marked by Promise, Problems]]></title>
<link>http://www.bizsugar.com/Advertising/Mobile_Ads_Marked_by_Promise_Problems/</link>
<comments>http://www.bizsugar.com/Advertising/Mobile_Ads_Marked_by_Promise_Problems/</comments>
<pubDate>Wed, 31 Oct 2007 11:34:14 CDT</pubDate>
<dc:creator>jnelson</dc:creator>
<category>Advertising</category>
<guid>http://www.bizsugar.com/Advertising/Mobile_Ads_Marked_by_Promise_Problems/</guid>
<description><![CDATA[The audience for mobile Web-based campaigns is growing, and more marketers are experimenting with the medium. But many brand managers are hesitant to commit big budgets. Mobile marketing spending has been on the cusp of a major breakthrough for years. But roadblocks persist. A Nielsen study cited in Advertising Age found that only 10% of mobile <br/><br/>5 Vote(s) ]]></description>
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<title><![CDATA[Local media more trusted both on- and offline]]></title>
<link>http://www.bizsugar.com/Advertising/Local_media_more_trusted_both_on-_and_offline/</link>
<comments>http://www.bizsugar.com/Advertising/Local_media_more_trusted_both_on-_and_offline/</comments>
<pubDate>Thu, 25 Oct 2007 14:03:56 CDT</pubDate>
<dc:creator>ArmadaIG</dc:creator>
<category>Advertising</category>
<guid>http://www.bizsugar.com/Advertising/Local_media_more_trusted_both_on-_and_offline/</guid>
<description><![CDATA[A combination of print and online local media is a more trusted and relied-upon environment for advertising than commercial television, found a new survey by TNS Media. The value of local media in advertising has been the subject of a study for the Newspaper Society's ongoing research project. It turns out that local media is a more trusted and re<br/><br/>7 Vote(s) ]]></description>
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