- 18
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After making several mistakes along these lines, this is an excellent check-list for the current or budding small business owner.
You have to plan your exit form a business at the beginning and shape that business so it can continue without you.
This post gets you headed in the right direction. More...
You have to plan your exit form a business at the beginning and shape that business so it can continue without you.
This post gets you headed in the right direction. More...
- 15
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Gas prices are rising, real estate is in a slump, and economic naysayers are having a field day.
Do you allow yourself to get sucked into the negativity? Or are you focused on growing sales?
Deborah Brown took a little trip around the Web to see what steps others are recommending to make your business thrive when the economy is struggling.
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- 15
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There’s a time and place to go big, lord knows we get told how small we are often enough.
But when it comes to marketing your small business I would trade big dreams and pages of killer ideas for one little strategy brilliantly and consistently executed. Small business owners get so caught up in the “web 3.0 idea of the day” that they never get
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- 14
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Are your readers doing what you want them to do? Find out how to brilliantly call-to-action and get customers to do what you want on your website and beyond!
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- 14
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From article: One of my vacation reads this year was "Famous Last Words" by Jonathan Green. This sometimes funny, frequently poignant compilation of deathbed quotations offers a glimpse at the characters of famous people as revealed by their final words.
Whatever words you may utter if your business collapses, the failure can often be traced
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- 14
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Many people aren't purely mercenary in their business dealings. They care about fairness -- and they should because doing so can maximize their profits. When people are fair minded, they don't need to waste time on elaborate negotiations or enter into complicated contracts to coordinate their marketing channel and maximize profitability, accordi
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- 13
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Great brands operate at a higher level.
They don't change the essence of who they are as the business changes. That's backward and that's why companies fail. Instead, they make sure that they direct how the business changes so that it fits with the brand, from the new lines they bring in, to the employees they hire, to the competing compa
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- 13
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A great article on why you should outsource some of your work and a little info on how to do it.
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- 13
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In the 2008 American Express OPEN Spring Monitor, they found a sharp contrast between business owners over sixty and the small business population at large as they manage their way through the current economic uncertainty.
Entrepreneurs over sixty are taking actions that show they learned from their past experiences with inflation. Although the
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- 13
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Web 2.0 efficiencies disrupt old business models by reducing manufacturing and investment costs and decentralizing information. It's time for the permeable corporation, where success depends upon cooperation and interaction.
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- 12
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"Discovery consists of looking at the same thing as everyone else and thinking something different." The quote is attributed to the Nobel prize winning physician Albert Szent-Györgyi.
How do you look at something different? One method I'd recommend is to "scamper." Yes,hopping around like a small animal or child *is* fun, that's not what
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- 12
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As the knock-on effects of the credit crunch begin to bite in the small business world, this article examines complementary diversification as a method for spreading your risk across other product/service lines.
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- 12
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What do you do when someone who's joined your team has a different set of ideals or perspective?
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- 12
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We recently spoke with Paul Saffo, the technology forecaster best known for his associations with the The Institute for the Future (which he left earlier this year) and The Long Now Foundation, whose mission is to replace society's "faster/cheaper mindset" with "slower/better thinking." Saffo also teaches a course on the future of engineering
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- 11
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Want to know the secret to email follow up?
TWO WORDS: Subject line.
Because that’s the only thing customers see.
Because that’s the only thing customers have the time to read.
Because that’s the only thing customers will use to decide whether or not to open it.
Because that’s the only way you can immediately differentiate yourself in the
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