Artisans, historically defined as skilled craftsmen who fashioned goods by hand, will re-emerge as an influential force in the coming decade. These next-gen artisans will craft their goods and shape the economy – through upswings and downturns – with an effect reaching far beyond their neighborhoods, or even their nations.
That's one of the c
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Twitter has been a hot item in the uber-social media , micro-blogging crowd for the past few years. I have to admit that when I first heard about it I dismissed it with a cyber-sneer...but today I have Twitter open in a browser sidebar most days.
This article is an excellent description of the attraction of the Twitter experience.
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If a web site falls in the search engine forest, would anyone hear it? If the web site belonged to Victoria’s Secret, it wouldn’t be missed by a shopper like my young adult daughter. She doesn’t need search engines to find Victoria’s Secret products.
Why? Because the company sends her discount cards in the mail every month to lure her with 20%
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80% (84%, actually) of the time spent on blogs comes from 20% of the audience, a comScore study finds; this presents an opportunity to develop a unique audience for your blog.
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The online behavior, attitudes and interests of people from all walks of life are blending together online, cutting across generations and traditional demographics and giving rise to a new online group called “Generation Virtual” (Generation V).
Unlike previous generations, Generation V is not defined by age, gender, social class or geography.
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Targeting a wealthy consumer base may be simpler than some online marketers realized. According to a recent WealthSurvey from the Luxury Institute about 60% of wealthy consumers visit social networks like MySpace, LinkedIn and Facebook.
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Small Business Trends updates you on trends affecting the small business market. Edited by Anita Campbell.
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Post 1 in a weekly series to expose the many statistics that many marketers are looking for!! This first edition is about online video and the new generation of internet users.
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Watch as Robert Kiyosaki and his advisors give their predictions for 2008. Part three of 4.
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The latest installment of Sunday Statistics, discussing the relationship between online usage, age, and physical newspaper circulation.
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New research has found that new moms and moms-to-be are the champions of online word of mouth and don’t restrict their topics of conversation to child-related issues.
The study showed that moms are heavy users of word of mouth having, on average, 109 discussions per week compared with 82 for the general public. Brand recommendations and product
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The acronym LOHAS (Lifestyles of Health and Sustainability) may not roll off the tongue, but it sure represents plenty of American influence. Conservatively estimated by the LOHAS Web site, the LOHAS market involves 41 million people, or 19 percent of U.S. adults, and $209 billion for goods and services focused on health, the environment, social j
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When people hear about the prospects of blogging for profit, they get funny ideas about the process. Blogging can add value to a business in countless ways, but it’s hardly a one-size-fits-all. Just ask any successful business blogger and they’ll tell you how tricky it is navigating the waters of blogging as a promotional tool. For the rest of us,
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What A/B testing and multivariate testing really mean, and the implications for your test results.
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The more businesses a person owns, the higher his or her income, education level, and loan amounts and mortgage, finds an Experian study of small-business owners - sole business owners and multi-business owners.
Compared with the overall population, small business owners are more likely to be married and have children, have a college education
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