- 17
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The CEO of Mahalo has gotten more press than any entrepreneur could dream of and has never had a public relations firm working for him.
Calacanis's philosophy of PR is summed up in six words: be amazing, be everywhere, be real.
You don't need a PR firm, you don't need an in-house PR person and you don't need to spend ANY money to get ama
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- 16
- vote
For small businesses that can't afford a lot of marketing, the blogosphere offers a cheaper alternative. Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers. But harnessing that power is particularly important for small-business owners who don't have the money to create name recognition with big marketing c
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- 12
- vote
In the profit-centered business, customer happiness is merely a means to an end: maximizing profits. In the customer-centered business, customer happiness is an end in itself, and will be pursued with greater interest, passion, and empathy than the profit-centered business is capable of.
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- 11
- vote
You just paid big bucks to get your product or website reviewed on a PR5 or higher rated blog. Does that high PageRank really translate to a high quality link to your website. That's the top of discussion in Jill Whalen's post, "Are Websites Ranked as a Whole?"
Jill also mentions that Google may strip off any link juice if it can figure out
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- 11
- vote
Many Corporations start blogs without the right idea of how to really connect with their customers. See some great examples of how some top companies are using their blogs to connect.
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- 11
- vote
Why do some press releases actually get attention? This story shows you, and follows up the interesting post on why other press releases get killed on sight. As someone whose inbox gets flooded with press releases everyday, she is right on the money!
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- 10
- vote
Most people enjoy getting gifts. Books are always popular. Why not combine these ideas and give your current and potential customers a free ebook as a goodwill gesture?
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- 10
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A mention in a news article or television broadcast can have a big payoff for a little-known business. But small companies often struggle to get such media coverage. Most can't afford the big fees traditional agencies charge or in-house expertise to guide them. And solo efforts may yield only rejections or, worse, bad press. So many small compani
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- 10
- vote
Metaphorically speaking, how do you get a two-legged lame old dog to get up and bound out the door, barking up a storm through the whole neighborhood?
Here are 10 new tricks for old dogs - er, blogs - to finally grow a pair of legs and become totally unlame. More...
Here are 10 new tricks for old dogs - er, blogs - to finally grow a pair of legs and become totally unlame. More...
- 10
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Small businesses looking to pitch their products or services to influential blogs have some help these days.
A host of Web sites and free tools are allowing companies to find out who the top bloggers in their industry are, what they are writing, and how readers are responding. Being informed about what is being said can help a small business cr
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- 9
- vote
Only hold a press conference if it is vital to getting your message across. And if you go down that path, get it right!
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- 9
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Finding the latest trends in the media can clue you in on ways to make your business newsworthy.
Becoming newsworthy is an entrepreneur's first step towards growing their business through publicity and public relations.
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- 9
- vote
From the page: "Trackur is an online reputation monitoring tool that has been developed for companies and individuals wanting to take a serious look at what is being said about them in the blogosphere. I can also see the possibilities for using this tool for higher end bloggers who want to track what’s being written about them and/or their niche
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- 8
- vote
Unique, niche, targeted markets are the domain of small business. And it's all built around your reputation. Earn it, spread it, your business grows. Don't and it won't. Here's a post that shows small businesses some inexpensive online tools to help with the spread of your deserved rep.
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