- 22
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There's a brand new Google AdWords quality score metric, page load time. The new factor has just been added to the AdWords full dump of their help section. Page load time is the time it takes a web page to load in seconds. If the load time in slow, Google says it will impact your quality score. Why? Slow loading landing pages are bad for your use
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- 21
- vote
How many times have you visited one of the many “professional” blog advice sites, and left with little more advice than the ubiquitous (and unhelpful) “build great content?” Andy Beal has decided to share a few of his best tricks.
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- 20
- vote
Looking for some powerful (and free) SEO tools? Anita Campbell at Small Business Trends offers a few of her favorites.
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- 18
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These are some great tips by Larry Chase and Eileen Shulock on generating high quality online leads. There's a broad range of techniques covered here, so at least one of these tips should be a winner for any business.
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- 18
- vote
The heart of every search engine optimization strategy are keywords and keyphrases. This article does a great job with the hows, wheres and whys of integrating keywords and keyphrases into your marketing mix.
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- 16
- vote
Last month the Google Quality Rater’s handbook was leaked online. This is what Google deems important when judging the quality and relevance of a web page.
In spite of what many say, Google does not entirely rely on automatic computer-based algorithms in its search engine rankings.
They do employ human editors that control the quality of se
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- 16
- vote
Many website owners have a small technical issue with their site(s) that they don't even realize, and when left uncorrected, can severely hurt search engine rankings. This situation occurs when the one or more pages can be accessed via several different URL's.
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- 16
- vote
One way of benchmarking online success is to beat your competitor traffic wise. Pandia takes a look at online services that try to measure the traffic of web sites.
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- 16
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A great blog post discussing why Facebook is going down, with a great analogy about fat guys in hip new bars. Check it out!
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- 15
- vote
Did you know you can strategically use the "nofollow" attribute on your own pages to improve your search engine rankings on Google?
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- 15
- vote
If you're trying to build inbound links for your website, you've probably heard that you'll get no link love from commenting on sites that are using the 'nofollow' tag. However, is this really the case? Social media expert, Michelle MacPhearson, did her own little test on this bit of online wisdom and discovered surprising results.
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- 15
- vote
What's more stereotypically trivial than shoe shopping? Using Twitter, of course! Online shoe retailer Zappos does shoes and social media remarkably well. Scores of bloggers, lots of video blogging and 198 employees on Twitter help keep the company's profile high and humanize the folks behind the shoe sales.
Of all the different types of soci
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- 15
- vote
It's a great article that points out the power of LinkedIn, how to maximize it for building your social network, and how LinkedIn's benefit is even greater if your business is in a small town.
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- 15
- vote
This is probably the best analysis I've seen for creating an effective call to action for your website. According to Ann Smarty, "With calls to action everything is important: the color of your buttons and supporting elements, the language you use to describe the action, the place on the page where you locate them, the additional elements that e
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