- 23
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A simple but effective way to discover the needs of your employees and customers. Patrick Schaber of The Lonely Marketer shares how a friend is using two chairs and a sign to find out what their employees are thinking. I'm putting this under the category of management, but it fits just was well in marketing.
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- 22
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Got a key position to fill? Hiring good employees is the foundation of any successful business. But selecting the right ones is hard work, and the interview process is often the most important step in the process. Here's how to figure out if the candidate sitting across from you is likely to become your next Employee of the Month.
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- 18
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After making several mistakes along these lines, this is an excellent check-list for the current or budding small business owner.
You have to plan your exit form a business at the beginning and shape that business so it can continue without you.
This post gets you headed in the right direction. More...
You have to plan your exit form a business at the beginning and shape that business so it can continue without you.
This post gets you headed in the right direction. More...
- 17
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Health insurance has always been pricey for small and midsize businesses. But after years of extracting hefty increases from smaller corporate customers, some insurers are showing more flexibility. Why? With the overall market for health insurance flat, carriers are battling to steal market share from one another. "There's a price war going on n
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- 15
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There’s a time and place to go big, lord knows we get told how small we are often enough.
But when it comes to marketing your small business I would trade big dreams and pages of killer ideas for one little strategy brilliantly and consistently executed. Small business owners get so caught up in the “web 3.0 idea of the day” that they never get
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- 15
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The 10 commandments of negotiations here apply to every negotiator, deal maker, mediator, lawyer or simply anyone who’s trying to negotiate something. To be real successful in negotiations, you need to invest and reinvest time to prepare ahead and adopt skills to help you improvise on the spot.
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- 15
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Gas prices are rising, real estate is in a slump, and economic naysayers are having a field day.
Do you allow yourself to get sucked into the negativity? Or are you focused on growing sales?
Deborah Brown took a little trip around the Web to see what steps others are recommending to make your business thrive when the economy is struggling.
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- 14
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Are your readers doing what you want them to do? Find out how to brilliantly call-to-action and get customers to do what you want on your website and beyond!
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- 14
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Many people aren't purely mercenary in their business dealings. They care about fairness -- and they should because doing so can maximize their profits. When people are fair minded, they don't need to waste time on elaborate negotiations or enter into complicated contracts to coordinate their marketing channel and maximize profitability, accordi
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- 14
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From article: One of my vacation reads this year was "Famous Last Words" by Jonathan Green. This sometimes funny, frequently poignant compilation of deathbed quotations offers a glimpse at the characters of famous people as revealed by their final words.
Whatever words you may utter if your business collapses, the failure can often be traced
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- 13
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When initiating change, lots of attention is given to "the masses." It's assumed that the "best and the brightest" will embrace and lead large scale change. The research here shows that such conventional wisdom is neither conventional nor wise.
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- 13
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In the 2008 American Express OPEN Spring Monitor, they found a sharp contrast between business owners over sixty and the small business population at large as they manage their way through the current economic uncertainty.
Entrepreneurs over sixty are taking actions that show they learned from their past experiences with inflation. Although the
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- 13
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A great article on why you should outsource some of your work and a little info on how to do it.
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- 13
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Imagine a country of 146 million workers, where a massive database maintained by hapless bureaucrats determines who can hold a job. It's a place where simple statistical error alone can annually deny work to half a million of these workers, and those lucky enough to appeal the error must wait months, even years, to reenter the labor pool.
Suc
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- 13
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Companies that have struggled with change should take note: recent discoveries in how the brain functions have resulted in new conclusions about implementing change. In other words, it's time to rethink how we think.
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