- 14
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A growing business lives and dies by repeat customers or clients, especially in uncertain economic times like these. The problem is that most customer retention strategies are ineffective. To make matters worse, the average business hears from only 4% of dissatisfied customers -- the rest just bolt.
Here are 9 1/2 ways how to get your customers
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- 13
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I liked the comparison between large and small online businesses in that the smaller business can be nimbler and potentially deliver better service without it costing much more if anything.
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- 12
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To hold onto customers, whether they’re brand-new or have been interacting with your company for years, consider the following three tips from direct marketing consultant Lee Marc Stein and copywriter Mark Hallen. They were recently featured in Stein’s e-mail newsletter, Increasing Return on Marketing Dollars, along with 18 more ideas for improvin
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- 12
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The key factor in causing or preventing malpractice suits also affects your customers and clients (and employees) in the business world. Are you building happy customers or cruising for a lawsuit?
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- 10
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Take a look around your business unit, listen to your associates and customers, keep abreast of market trends and your competition, and never stop asking yourself, “Is there an opportunity to convert and deliver this or any process in the operations and sales functions to an express service module?”
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- 10
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A recent survey group found that two-thirds of online buyers spent more than 30% of their total shopping time researching products on the Web. Their purchasing decisions are largely made before they set foot in the store. Since these shoppers can get their information from just about anywhere, what can retail merchants put on their Web sites that
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- 9
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An article I've written and published on EzineArticles, emphasising the importance of researching exactly what your customers want.
Susan Coils
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- 8
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As advertising budgets shift to online efforts, customer care is where the money is. The contact center is becoming an increasingly important facet in the arsenal of any company aiming to deliver not only high-quality service to demanding customers, but a profit center for its own operations.
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- 8
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Here’s the secret, and whisper it to all your sales and marketing folks, to all your service people, to anyone whose work will somehow touch and impact the customer’s experience:
As customers, we are absolute suckers for authenticity.
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- 8
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Many projects and products make promises that rely on faith and finger crossing, and when they fail they destroy customer trust. But making different promises, the way Apple and Google do, can wow your customers and increase their trust, loyalty, and satisfaction.
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- 8
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Time Magazine's online edition claims customer service is going away. If we are to believe a recent article in Time, before long we'll be self-servicing ourselves in every way imaginable from grocery checkout, to hospital check-in, from computer trouble shooting to phone bill and credit-card problem resolution.
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- 7
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Guy Kawasaki interviews Dave Balter, founder of Bzz Agent. Grab a free download Dave's new book, The Word of Mouth Manual II
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- 7
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Do you use script books to talk to your prospects? If so, it’s time to set them aside and learn this one easy skill that will move you leaps and bounds beyond your competition in network marketing.
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