It is important to break down complex information into simple, easily understood bits. Specific example of forecasting, includes a simple forecast template.  More...
The online behavior, attitudes and interests of people from all walks of life are blending together online, cutting across generations and traditional demographics and giving rise to a new online group called “Generation Virtual” (Generation V). Unlike previous generations, Generation V is not defined by age, gender, social class or geography.  More...
The US is the global leader in mobile internet adoption, with 40 million US mobile subscribers (15.6%) actively using the mobile internet, according to a white paper released by The Nielsen Company. In 16 countries tracked, the US leads in penetration, followed by the UK (12.9%) and Italy (11.9%). Advertising is becoming a common part of th  More...
The results of a new study, conducted by consumer intelligence firm BIGresearch, into the media and shopping behavior of consumers at work, finds that Americans are spending 60% of their waking hours at work, more than ever before. Marketing chiefs are rethinking their ad budgets and advertisers are preparing to meet a new, highly coveted, yet ent  More...
How strong is the link between our DNA and primal conditioning and our buying behavior? As it turns out, there's a stronger link than we may initially believe.  More...
Every economic downturn has tremendous potential for the few smart people who choose to see it as an opportunity to shake things up. If you are a business owner, this is what you should do right now:  More...
Despite economic downturn, the online economy keeps chargin' hard! And there's room for growth, considering that the U.S. Dept. of Commerce says that only 3.2% of all retail is online. Would you believe that its never broken 4%?  More...
People over age 40 participate heavily in word-of-mouth and value personal recommendations and expert opinions, but they have not embraced social networking or blogs despite being heavy users of other online services, according to a ThirdAge/JWT Boom study. Boomers want to connect and interact with others in their communities around shared inte  More...
Though 46% of US adults say they neither think nor act Green, the 2% who fall into the Green Advocates segment are among the most tech-savvy consumers, according to Mediamark Research & Intelligence’s Survey of the American Consumer. The six consumer segments produced by MRI highlight differing attitudes toward the environment and actions take  More...
Watch as Robert Kiyosaki and his advisors give their predictions for 2008. Part three of 4.  More...
When people hear about the prospects of blogging for profit, they get funny ideas about the process. Blogging can add value to a business in countless ways, but it’s hardly a one-size-fits-all. Just ask any successful business blogger and they’ll tell you how tricky it is navigating the waters of blogging as a promotional tool. For the rest of us,  More...
Biometric fingerprint payments, intelligent shopping carts, holographic sales assistance, and interactive dressing rooms are among the top shopping-experience innovations foreseen by shoppers, finds a TNS Retail Forward study.  More...
Last week, a lot of you read my guest post about the ROI (return on investment) of social media. There is no doubt that social media is changing the ways people interact online and hence, the way companies communicate with their customers. The thing that is still missing is quantifiable data about these interactions. We’re in a theory stage - w  More...
Preconceived notions about the Baby Boomer generation abound, but many are merely myth, according to the third Quarterly Boomer Report from AARP Services and Focalyst, titled “How Well Do You Know Boomers? Counting Down the Top 10 Boomer Myths.” “Contrary to many common assumptions, Boomers are making retirement obsolete, are very savvy about  More...
Market research (especially customer-focused research) must be taken with a sizable grain of proverbial salt. Here are four reasons why.  More...


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