- 6
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This landmark case shows you should take equal-access to your website as seriously as you would a doorway in your bricks-and-mortar business. Did you know that more than 10M blind and visually impaired people in the US and 1.3M who are classified as legally blind? That's a lot of customers to exclude.
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- 7
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In a weak economy, it’s especially important to get closer to your most loyal and profitable customers. Allocating dollars to research is one of the best ways to uncover what your customers want and what they really think about your business. Too often, though, companies go about customer satisfaction research the wrong way or pooh-pooh results th
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- 9
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Your company could offer the best prices and services around, but if your company fails to make customers feel wanted, you can consider the chances of repeat business out the door. When it comes to retaining customers, simple gestures go a long way. And yet, if studies are anything to go by, we have yet to learn the fine art of keeping customers f
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- 9
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Bruce Rasmussen’s engaging personal tale combines forthrightness and whimsy, beginning with a marketer’s definition of trust (which he claims to paraphrase): "A can trust B if B has the opportunity to rip A off - and chooses not to do so."
Embedded in a story about muffins are some pretty provocative questions that Bruce asks about our own or
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- 7
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Do you use script books to talk to your prospects? If so, it’s time to set them aside and learn this one easy skill that will move you leaps and bounds beyond your competition in network marketing.
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- 7
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Guy Kawasaki interviews Dave Balter, founder of Bzz Agent. Grab a free download Dave's new book, The Word of Mouth Manual II
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- 14
- vote
A growing business lives and dies by repeat customers or clients, especially in uncertain economic times like these. The problem is that most customer retention strategies are ineffective. To make matters worse, the average business hears from only 4% of dissatisfied customers -- the rest just bolt.
Here are 9 1/2 ways how to get your customers
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- 8
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Many projects and products make promises that rely on faith and finger crossing, and when they fail they destroy customer trust. But making different promises, the way Apple and Google do, can wow your customers and increase their trust, loyalty, and satisfaction.
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- 8
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Here’s the secret, and whisper it to all your sales and marketing folks, to all your service people, to anyone whose work will somehow touch and impact the customer’s experience:
As customers, we are absolute suckers for authenticity.
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- 12
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The key factor in causing or preventing malpractice suits also affects your customers and clients (and employees) in the business world. Are you building happy customers or cruising for a lawsuit?
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- 10
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Take a look around your business unit, listen to your associates and customers, keep abreast of market trends and your competition, and never stop asking yourself, “Is there an opportunity to convert and deliver this or any process in the operations and sales functions to an express service module?”
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- 9
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An article I've written and published on EzineArticles, emphasising the importance of researching exactly what your customers want.
Susan Coils
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