How Project Better Place is using the principles of innovation to transform Israel by eliminating the need for oil by 2020.  More...
The turbulent economy is exposing yet another type of credit where bankers let their guard down: small-business loans. Missed payments and losses on small-business loans are surging at banks throughout the country that were so eager to pad their profits that they essentially threw typical underwriting methods out the window. Some lenders doled  More...
If you’d like to multiply the chances of your email pitch being opened, read and acted on…then this tip will show you how.  More...
Most corporate training methods build on outdated animal behavior research, but new studies are showing there's a better way to teach and motivate birds, chimps, and even...employees!  More...
Does the frenzy over social media this year remind you of something? Widgets maybe? Or viral marketing? Every year we seem to create a new buzz over… well, buzz. But is this trend different? It's hard enough for those of us in the space to catch up with it all. But should you be chasing the golden goose this time?  More...
Bulbstorm.com enables its clients to air their ideas and get precious feedback not only from other inventors, but also from marketers, designers and even manufacturers. Posting your project to the Bulbstorm site is like leaving the isolation of the outside for a lively community inside. Bulbstorm documents your idea the moment you enter the sit  More...
A recent study showed senior executives were more likely to click on a short URL than a long one in search results. This case study details this company's 10 year long hunt for a short, snappy URL that prospects could remember.  More...
Today's diverse consumers (Boomers, Gen X, Gen Y, African-Americans, Asian-Americans, Gay-Lesbian-Bisexual-Transgendered consumers, and women) are looking for more than just talk. They want companies that are an authentic part of their niche community with long-term commitment. They are savvy and skeptical, and they are tired of spin. That me  More...
The sole purpose of your headline is to entice the person reading it to read the REST of your article. If it doesn’t accomplish that, your article might as well not exist.  More...
New CAN-SPAM rules from the FTC regarding email marketing: 1) An e-mail recipient cannot be required to pay a fee... 2) The definition of “sender” was modified... 3) A “sender” of commercial e-mail can include an accurately-registered post office box or private mailbox... 4) A definition of the term “person” was added...  More...
Here's one that's been around for awhile. Grab Sam Decker's great marketing idea resource at Scribd.  More...
Imagine having the power to send your customers a message at the precise moment they are most likely to act on it. Imagine never again having to play the guessing game of throwing an offer out there and hoping it will stick. Instead, imagine having information regarding your customers' life-changing events, such as the purchase of a home or openi  More...
This article from Fortune Small Business explores how several small businesses are prepared to thrive - even if recession strikes.  More...
20 top sites worth visiting if you are interested in online marketing or Web design.  More...