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We all want what we can’t have. And we flaunt when we have something others don’t. While economics may lay down the foundational laws of supply and demand, marketing can use scarcity to manipulate the variables and win big. Here’s how you can use scarcity marketing techniques to increase sales. Read More

The realm of an entrepreneur is all about change, but in my experience as a mentor to business founders, I hear too much about incremental change, and not enough about revolutionary change. Adding a couple of new features to Facebook, and calling it something new, may seem less risky, but creating Read More

Hiten Shah is a pillar of the startup community having founded and run a handful of successful companies including FYI, Crazy Egg, and Kissmetrics. He has advised an additional 120 different startups. In this podcast you'll hear:

*His latest Remote Work Report
*His process for advising startups Read More

As you look for franchises to buy, should you read franchise business reviews? Should they be trusted? Why or why not? Find out the truth, here. You may be surprised. Read More

The virtual office isn’t just a benefit to small businesses looking to grow quickly — at least faster than they would in a physical office.
But now, we’re seeing signs that this is truly something your employees, current and future, may prefer.
This week, a new report from Owl Labs found that 34% Read More

Try social intelligence to boost your brand strategy and marketing efforts. Social media marketing is covered. Expert theories are included as evidence. Read More

As I started talking about Instagram stories, I could see many puzzled faces throughout the room. They could not grasp what made them different from actual posts on Instagram. How I wished I had a slide showing the difference. (And, yes, it will be there for future classes!)
Then, we talked about Read More

Virtual office provides flexibility and cost savings for small business owners and entrepreneurs. Use these tips to find the right office that suits your needs. Read More

You might be thinking what the importance of social media marketing is and what could it do to you if you are in say, Dallas, USA. Well, do not worry because you have a Dallas social media marketing agency which can help you realize the importance of social media. Read More