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A look at how different perspectives impact business basics in cross-cultural sales. And identifying different perspectives is one of the first skills international sales people develop. Read More

PR or Public relations is about shaping and projecting an image as a key element in the drive for success. Top executives now consider a good image as a basic resource in the same way that they view finance or people. As the interaction between the government, industry, the environment, and the public becomes extremely complex, Public Relations has become an inevitable component of corporate aff Read More

Amidst the sun, sand and waves of beaches we would visit in my childhood, it would appear: a single-engine Cessna towing an advertisement banner. In the blink of an eye, the impactful message reached tens-of-thousands of eyes! The great principles and lessons of this seaside, summertime icon are available to all with no need for a Cessna, jet-fuel or banner! Read More

What’s your story? Do you have one? Is it consistent and relevant? Without having a strong consistent brand/story developed for your organization all of your other marketing campaigns will fall short. Many organizations become so excited about launching new and exciting marketing strategies they overlook the importance of building this important foundation first. Read More

Rupert Murdoch became the owner of his first newspaper, the Adelaide News, at the ripe old age of 22. Today he owns 170 newspapers, including the crown jewel, the Wall Street Journal. He explains why the Wall Street Journal's circulation has grown since September 2007 (a month after Murdoch bought it), while the other ten largest newspapers in the U.S. have shrunk. Why? The answer may surprise Read More

Google has a tool buried deep into the core search functionality that doesn’t get talked about much. The tool is called the Wonder wheel. Essentially, it’s just another way to view your search results but it focuses on creating a visual wheel of the search terms Google thinks are related to your primary search. You access this view by doing a search and then hitting +Show Options at the top o Read More

George Cloutier, founder of American Management Services, offers some advice for management of small to medium sized business you may or may not agree with in this conversation from The New York Times small business section. Is micromanagement a virtue? Are family employees really a bad idea? Should fear really be a management tool? (Your main one?) Are businesses that have failed due to the econ Read More

Salespeople don’t sell product or services; they sell outcomes. Successful salespeople manage these outcomes for their clients and their companies, ensuring that they achieve the results and the outcome that they sold. Read More

Steven and Tammy wanted to have a new patio built in their back yard. They had looked at patio stone and brick products for several years, and finally decided this was the summer they were going to look into getting it done professionally. With Steven’s new health problems now in the picture, doing the project themselves was out of the question. If they were going to do it, they were going to hav Read More