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Critical Business Support Pillars are the most critical of business elements. These 4 Pillars provide not only support for the company, but allow a strong, stable small business to grow and succeed. A small business without a strong support system of pillars will collapse and fail. Read More

Great leadership is like electricity.

Without study, it’s a one-shot, lightning-in-a-bottle event. However, with a solid theory to explain how it works and how to harness it, you can use it to power your team like a well-oiled machine.

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Being available 24/7 has its advantages, but as we have seen tweet after tweet, it also has its drawbacks. For businesses with a social media presence, it means establishing a few rules of etiquette to avoid regrettable faux pas.
A new report and survey from Influence.co titled, “ Social Media Eti Read More

To convert visitors into leads and eventually customers, you need to create a user experience that solves for visitors AND search engines. Read More

It’s that time of the year where people in costumes roam the streets, children can eat candy all they want, and creepy tales are told all over the world. But of course, it’s not just about ghosts and monsters. Us SEOs have our own “Halloween” moments that give us scares and nightmares. Read More

An overview of the necessary parties needed for the development of a successful success plan that supports the company vision. Read More

The year 2019 saw numerous developments, updates, and changes in the social media industry. From changes in the security approach on Facebook due to GDPR to Instagram expelling counterfeit devotees from the platform, numerous new things occurred on social media in 2019. All the while, the Influence Read More

Once you’ve gathered details for your customer profile, you might be wondering what – exactly - to actually do with the information. My recommended first step is to translate all those facts into useful words and/or images. Here’s how… Read More

User-Friendly website design focuses on the users' experience, something that even great looking websites can miss the mark on — did your website design? Read More