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A landing page is a single page of content that a customer is directed to in response to clicking an online advertisement, newsletter link, promotion, or search result. Designing them for conversion is just as important as crafting a relevant campaign, because a landing page is your last chance at Read More

Customer experience is an outcome of an interaction between a customer and an organization across the customer life cycle. It is the total of all their buying “experiences.” It covers all aspects of their relationship, including the shopping and buying process, as well as ongoing interactions. Cust Read More

What is the top content writing websites to find well-paying writing jobs online? If you’re searching for the best writing websites for freelancers, this article outlined the top nine! Read More

Quarterbacking is a popular term when exit planners are talking to clients. It’s supposed to invoke a vision of someone who is in control. Think about a Tom Brady, Aaron Rodgers or Patrick Mahomes standing tall in the pocket, surveying the offense and defense unfolding before him. Read More

I have now published 100 episodes of EGO NetCast. Thanks to: you, the listeners, guests, co-hosts, service providers, clients, Meetup participants, conference attendees, and to Prodos who started Solid Vox, back in the day… How should I celebrate my milestone?

Show notes with links to articles, Read More

As search engines continue to get more sophisticated, the need for digital marketers to adapt their SEO strategies have also become imperative. Semantic SEO is no longer new in the digital marketing realm, but it’s a concept that still bugs the mind of many, especially the novice business owners. R Read More

Every business owner knows how much employees love perks. No wonder, offering the right mix of benefits in addition to the prevailing remuneration is the key to attracting the best talent for your organization. At the same time, providing them these extras boosts employee loyalty and retention beca Read More

The world of work is changing, and around five million UK workers are now part of the gig economy, which covers anything from renting out your driveway to delivering hot food. Read More

One thing I have learned the hard way in business is that implementing new ideas is usually much more difficult than conceiving the idea in the first place. That’s why I caution my aspiring entrepreneur clients against proclaiming to investors that they are a great “idea” person. The bridge from th Read More