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Rarely are marketing programs or campaigns perfect. Things always go wrong although the customers may not be aware of it especially as you present a picture of all being well. Having experienced this as a marketer and customer the problem often stems back to the planning and checking the details. Taking a little time upfront can save you lots of problems especially with customer relationships Read More

Reach and relationship have become the branding currency of today.
How you communicate your brand to your market will determine your success Read More

Research can reveal both good and bad news: use it to confirm your hopes and expectations for a new market - but also to reveal any problems that may lie ahead Read More

It's the EPITOME of businesses, marketing and advertising gurus everywhere. It's the apex of branding...having a company catchphrase become part of the national lexicon, language and culture.

In 1980s America, two companies hit the JACKPOT thanks to two great catchphrases and two little old ladies Read More

The answer might seem "Yes!" There seems to be a finite limit to the subjects we have to work with...

Find out how Elizabethan-Era English poofy dresses and Bob's Big Boy can help!

A serious, whacky and irreverant look at the question: "Are Business-Bloggers Running Out of Things to Blog About?" Read More

Reputation matters. A lot. Online and offline. Every interaction big or small is either a chance to enhance your reputation or destroy it Read More

Had a lunch meeting with a sales exec this past Friday, a prospective client. A colleague brought us together and it was the first time I’d had contact with the man. Ever leave a meeting and have this feeling that the other person was somehow different/unique/better in some way, but couldn’t quite put your finger on why? That’s the feeling I’ve had all weekend and it finally hit me why I felt that way Read More

There's an old adage that "The Customer Is Always Right!" But, de-facto, that means that we as businesspeople are ALWAYS WRONG!

It's a policy that makes a mockery of us as business-owners, professionals and human-beings! Ir takes away our rights and dignity!

So, what's the answer Read More

Have any habits that might annoy your customers? Have any bad habits you thought you had dropped, but haven’t? The answer, of course is, “Yes.” Here’s a quick video to help stay focused on your not-so-spiffy behavior patterns Read More