When you create content, how long do you spend creating it, and how much time do you spend promoting it? 60% creation and 40% promotion? 40% creation and 60% promotion? An even 50/50 split?

How about 20% creation, and 80% promotion? Sound farfetched?

Well, this is the rule that Derek Halpern Read More

6 Ways To Stop Selling And Get More Customers Buying

6 Ways To Stop Selling And Get More Customers Buying Avatar Posted by martinzwilling under Startups
From http://blog.startupprofessionals.com 856 days ago
Made Hot by: LoopLooper on December 21, 2015 6:18 am
Making more sales quickly today is no longer about selling. It’s all about getting customers to make a buy decision. Customers are more in control of their buying decisions than ever before, with the wealth of alternatives and information available online, and interactive access to sources they tru Read More

35 Tools and Resources to Hack Your Freelancing Success

35 Tools and Resources to Hack Your Freelancing Success Avatar Posted by amabaie under Strategy
From http://www.lifehack.org 856 days ago
Made Hot by: AmyJordan on December 21, 2015 5:07 am
Freelancing is becoming the norm for 2016, offering both companies and individuals access to great talent that’s just one mouse click away. If startups, entrepreneurship, and a remote freelancer’s lifestyle are what your dreams are made of, then you’re going to love these tools and resources, which Read More

Is Your Marketing Working? How to Measure the Right Data

Is Your Marketing Working? How to Measure the Right Data Avatar Posted by Nellie Akalp under Marketing
From http://blog.corpnet.com 856 days ago
Made Hot by: mikehartman1 on December 21, 2015 4:58 am
Your marketing is ineffectual if you don't measure it to see what's working and what isn't. Here's how. Read More
Most retailers think purely online sales when considering mobile shoppers, but statistics show that brick and mortars should be looking to mobile to drive in-store sales as well.

Retailers must consider the entire purchase cycle when determining the role that mobile plays in their tota Read More

What the Fed’s Interest Rate Increase Means for Your Small Business

What the Fed’s Interest Rate Increase Means for Your Small Business Avatar Posted by aeschenburg under Finance
From https://fundbox.com 856 days ago
Made Hot by: FutureVision on December 21, 2015 4:46 am
Though the news was mostly expected, the rate increase—slight as it may be—may have an impact on small business owners moving forward. Here’s what the experts advise entrepreneurs should prepare for, and take advantage of, in our new rising interest rate environment. Read More
Cyber criminals are an organized lot, which is why absolute security cannot be guaranteed. Security vigilance and taking the necessary precautionary measures can help protect your business from malicious hacking and safeguard your data’s integrity and availability. Read More

What Can a Promoted Trend on Twitter Do for Your Business?

What Can a Promoted Trend on Twitter Do for Your Business? Avatar Posted by stillwagon428 under Social Media
From http://smallbiztrends.com 856 days ago
Made Hot by: mikehartman1 on December 20, 2015 9:26 pm
Twitter Promoted Trends allows you to purchase an ad unit that will appear within users’ timelines for a specific period of time on Twitter, as well as on its platforms for Android and iPhone and on TweetDeck (which allows users to access several accounts at once). Read More
In order to stay viable in today’s market you need to reach your small business audience in a way that matters to them. Because most likely your customers spend time online and have the ability to learn about your product, so it is important that you set yourself up as an expert in your field. Read More

4 Ways to Use Marketing Automation to Boost Leads and Conversions

4 Ways to Use Marketing Automation to Boost Leads and Conversions Avatar Posted by erikemanuelli under Marketing
From http://www.business.com 856 days ago
Made Hot by: steefen on December 20, 2015 1:31 pm
As social media becomes a growing part of everyone’s daily lives, businesses will need to explore the gold mine of opportunities from platforms like Facebook and Twitter by opening a line of communication with customers.

More than half of marketers dedicate the equivalent of a full workday attem Read More

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
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Marsha Friedman @marshafriedman Business Celebrity

Marsha Friedman believes your business should have more than just a brand. She believes your business should be a … More
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