Every so often, a new innovation in shareable media changes the game. The latest member of this elite media club? The humble podcast. Read More

6 Customer Journey Mapping Examples: How UX Pros Do It

6 Customer Journey Mapping Examples: How UX Pros Do It Avatar Posted by amabaie under Online Marketing
From https://conversionxl.com 5 days ago
Made Hot by: NolanGreen on September 23, 2017 4:09 pm
Customer journey mapping is a widely used and impactful technique that can help you make better product, marketing, UX, and merchandising decisions.

However, like other UX research techniques (including user personas), there’s some vagueness and obscurity around how to actually create customer j Read More

Space, Silence, and the Creative Spirit

Space, Silence, and the Creative Spirit Avatar Posted by resonancesocial under Online Marketing
From http://www.resonancecontent.com 4 days ago
Made Hot by: sophia2 on September 23, 2017 3:57 pm
How can time-strapped creatives with never-ending to do lists find the silence and space that creativity demands? We've got the answer in Episode 245 of the Content Marketing Podcast. Read More
A mastermind group is where you as a business owner can discuss successes and challenges with like-minded business owners.  You can discuss things that your friends, family, and employees would not relate to. Read More
We have discussed topic clusters before as a method of organizing your website and choosing how to connect your pages with internal links. Basically, topic clusters are an extra-simple mind-mapping technique where you choose one important topic – your pillar – and then choose a cluster of lesser, r Read More

The Change Game

The Change Game Avatar Posted by SellBetter under Sales
From http://www.sellbetter.ca 8 days ago
Made Hot by: fusionswim on September 22, 2017 4:08 pm
It is not about changing the buyer's view of your product, but about getting them to change how they view their reality and their objectives. Read More

Crisis Management Tips for Small Business Owners

Crisis Management Tips for Small Business Owners Avatar Posted by smpayton under Strategy
From http://www.eggmarketingpr.com 8 days ago
Made Hot by: ObjectOriented on September 22, 2017 3:52 pm
It is not easy to deal with hard times or crises. In this article, we are going to reflect on some great strategies that will help you to lead your organization out of critical situations. Many small business owners complain that during critical situations, their businesses stop bringing enough rev Read More
The easier you make the checkout process for customers when they shop online, the more they are likely to buy from you — or so the people at Shopify believe. Shopify recently introduced Shopcodes, a service taking customers to a product or cart in your Shopify store when they scan a QR code. Read More

QUIZ: Are you a good boss?

QUIZ: Are you a good boss? Avatar Posted by Workopolis under Management
From https://hiring.workopolis.com 7 days ago
Made Hot by: fundpr on September 22, 2017 3:15 pm
A good boss is crucial to a growing business. See if your approach instills loyalty among the troops, or sends your employees running for greener pastures. Read More
Millennials can work for the better under Kaizen culture. what if there will be a continuous improvement with millennial workers? Would you still believe that they are lazy? Read More

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …

Marsha Friedman @marshafriedman Business Celebrity

Marsha Friedman believes your business should have more than just a brand. She believes your business should be a … More
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