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So, you just finished up your website finally… All the tweaks are implemented – wait there’s another one (gotta tell Web Guy about that thing hanging to the left there). Then you launch the website you’re proud of – replacing your old website. How will Google respond? Read More

I’m writing and speaking more and more about social business these days, as are many others, of course. Some of the others are really writing about scaling social media inside larger organizations. That’s certainly important, and a challenge, but it’s… Read More

Sure, it's great to understand your business and its story--but to sell more, you need to understand your consumers, too. Here's how. Read More

Many small businesses find that, from time to time, they need, or choose, to outsource some of their work to external individuals or organisations. There are often a number of reasons why they might do this and a range of situations, all for the benefit of the company. For further ideas why outso Read More

Are you desperate to catch the eye of your blogging audience? Use these 5 practical tips.

Do you seem to attract an audience of crickets to your blog? Are you ready to draw in a large, responsive audience to your latest post? Build an eye-catching blog. Think about it: what makes people stop by Read More

Is content marketing just a fad? Should you seriously consider content marketing for your business? How should you start your content marketing campaign? In this article I'll answer these questions and also point you to some terrific online resources to help you begin content marketing. Read More

Here are some of the most common and simple ways of advertising or marketing that will help you to establish your business and gain a foothold amidst high competition. There methods are common and most of the new businesses try these methods as an effort to gain an upper hand in their niche of busi Read More

So many businesses wonder why their likes are not translating into more revenues. This post explains why more Facebook likes does not suddenly mean that your business is awesome. It's still all about customer experience on social media, on your website and in your store or office. Read More

Many small businesses launch based on a theory of how their product will interact in the market, who and who their customers are and where they will be found, and a revenue model that they believe will work. But at the end of the day a theory is just that and many startups find that they have been Read More