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SEO and content marketing extremes help no one but consultants. An integrated approach helps brands attract, engage and convert more business than SEO or content alone. Read More

By Mark Boyd

For small businesses that have moved to the cloud, managing multiple cloud-based applications (or cloud apps) is emerging as a new headache and productivity drain. The good news is that the cloud has been a brilliant watershed, offering its fair share of affordable, easy-to-use and Read More

Breaking Bad is a show about its main character’s blackening soul, the vast abyss of the human condition, and the cost of power. Without the meth thing, Read More

No matter what business you’re in, content marketing is integral to keeping your brand relevant in a fast-paced world. If you’re not quite sure what Read More

If you are a budding entrepreneur and thinking about starting a business or buying a business for sale, there are certain pitfalls you should avoid in order to succeed. Read More

Understanding your customer is critical to your business. But what may surprise you is that there is a lot you can do on your own without the need for expensive research. You and all members of your team can develop skills to find out how consumers truly engage with your business and why they go ba Read More

Did you know that consumers only retain 10 percent of what they’ve read, but up to 95 percent of a video they’ve seen? When we talk about video marketing, we often focus on the strategies that make video marketing better, but we sometimes forget why we engage with videos in the first place... Read More

Did you know that Patch is a marketing tool? There are over 900 Patch towns across the web and there are ways that business owners can leverage Patch for your business. For specific advice, contact your Local Advertising Manager and/or Editor, but here are a few recommendations and a video to get y Read More

BYOD is the buzzword in business IT at the moment, but is there more to it than just easily spouted rhetoric by a few industry influencers?

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