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Don Draper has left the building is an announcement bound to dismay any woman with a pulse, but it should hearten marketers.

That’s because Don Draper represents the old school of marketing, said Tom Fishburne, CEO of Marketoon Studios, at Integrated Marketing Week earlier this month.

In the Read More

Now that the Internet is a huge force behind the success of any business, domination of local search results is vital to the growth of your brand. While Read More

Building a list is a very profitable marketing method. It helps you to follow up with your audience, make sales consistently and generate traffic on demand. Once you have built a pretty decent list you can start growing it even faster by doing ad swaps, but to do that you need to have a list of at Read More

Tracking is everything in marketing, if you aren’t tracking your results you don’t know what to expect. For example, if your blog is just generating 10 visits a day and you aren’t tracking that, you might start wondering why people aren’t commenting on your blog posts, but the thing is that there i Read More

By Daniel Nicklin

Although it might not be the most pleasant thing to talk about, there may come a time where redundancy at your firm becomes necessary, and although they’ll never be a nice thing to be involved with, there’s no need for the process to be gruelling.

It’s also important to rem Read More

It's important, tools don't change people, they may improve our efficiency, they may help improve our impact, they amplify our capabilities, they extend our reach, but they don't change people. Read More

While we can't tell you exactly how to succeed, this is something almost as good. Here are some habits successful leaders tend to have. Read More

Instagram has had quite an impact on the retail web. Unfortunately, since it’s still a relatively new network for brands to utilize, a lot of best practices are just discovered through trial and error. Our friends at Nitrogram, though, recently released an extensive white paper dealing with the ins Read More

Feedly's quest to replace and improve on Google Reader before its demise July 1st reached another milestone: a fully functional channel on IFTTT. The integration with IFTTT now allows users to create recipes that automatically combine actions on Feedly with Facebook, Twitter, LinkedIn, Evernote and Read More