Does the frenzy over social media this year remind you of something? Widgets maybe? Or viral marketing? Every year we seem to create a new buzz over— well, buzz. But is this trend different? It's hard enough for those of us in the space to catch up with it all. But should you be chasing the golden goose this time? Read More

Corporate Training Is For The Birds

Corporate Training Is For The Birds Avatar Posted by d2kd3k under Human Resources
From http://trustedadvisor.com 3385 days ago
Made Hot by: on May 16, 2008 4:24 pm
Most corporate training methods build on outdated animal behavior research, but new studies are showing there's a better way to teach and motivate birds, chimps, and even...employees! Read More

Bulbstorm.com: Creating an Online Community of Innovators

Bulbstorm.com: Creating an Online Community of Innovators Avatar Posted by suzyQ under Startups
From http://knowledge.wpcarey.asu.edu 3384 days ago
Made Hot by: on May 16, 2008 2:05 pm
Bulbstorm.com enables its clients to air their ideas and get precious feedback not only from other inventors, but also from marketers, designers and even manufacturers. Posting your project to the Bulbstorm site is like leaving the isolation of the outside for a lively community inside. Bulbstorm documents your idea the moment you enter the sit Read More
A recent study showed senior executives were more likely to click on a short URL than a long one in search results. This case study details this company's 10 year long hunt for a short, snappy URL that prospects could remember. Read More
Today's diverse consumers (Boomers, Gen X, Gen Y, African-Americans, Asian-Americans, Gay-Lesbian-Bisexual-Transgendered consumers, and women) are looking for more than just talk. They want companies that are an authentic part of their niche community with long-term commitment. They are savvy and skeptical, and they are tired of spin. That me Read More

11 Surefire Ways To Create Killer Headlines | WAHNewsToday

11 Surefire Ways To Create Killer Headlines | WAHNewsToday Avatar Posted by LisaAlexander under Marketing
From http://wahnewstoday.com 3385 days ago
Made Hot by: on May 15, 2008 6:04 pm
The sole purpose of your headline is to entice the person reading it to read the REST of your article. If it doesn't accomplish that, your article might as well not exist. Read More

FTC updates CAN-SPAM - DMNews

FTC updates CAN-SPAM - DMNews Avatar Posted by jlawlor under Online Marketing
From http://www.dmnews.com 3385 days ago
Made Hot by: on May 15, 2008 6:04 pm
New CAN-SPAM rules from the FTC regarding email marketing: 1) An e-mail recipient cannot be required to pay a fee... 2) The definition of “sender” was modified... 3) A “sender” of commercial e-mail can include an accurately-registered post office box or private mailbox... 4) A definition of the term “person” was added... Read More

193 Creative Marketing Ideas

193 Creative Marketing Ideas Avatar Posted by waltgoshert under Marketing
From http://www.scribd.com 3385 days ago
Made Hot by: on May 15, 2008 6:03 pm
Here's one that's been around for awhile. Grab Sam Decker's great marketing idea resource at Scribd. Read More

Slump-busting strategies - Mar. 4, 2008

Slump-busting strategies  - Mar. 4, 2008 Avatar Posted by jlawlor under Success Stories
From http://money.cnn.com 3386 days ago
Made Hot by: on May 14, 2008 9:39 pm
This article from Fortune Small Business explores how several small businesses are prepared to thrive - even if recession strikes. Read More

Keys to trigger-based e-mail marketing - DMNews

Keys to trigger-based e-mail marketing - DMNews Avatar Posted by jlawlor under Online Marketing
From http://www.dmnews.com 3385 days ago
Made Hot by: on May 14, 2008 9:39 pm
Imagine having the power to send your customers a message at the precise moment they are most likely to act on it. Imagine never again having to play the guessing game of throwing an offer out there and hoping it will stick. Instead, imagine having information regarding your customers' life-changing events, such as the purchase of a home or openi Read More

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
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Dan Woods @Mentorship4U Builds Community for Professionals

Imagine a network of business professionals sharing valuable information for every step in the career … More
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