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It seems like every article you read about professional branding features the same big players: LinkedIn, Google+, Twitter, Facebook and your own blog. Those are valuable for personal branding, true. But a multitude of social networks and tools exist. Read More

A well-defined niche is a must for solopreneurs. When you have a niche you know who your ideal customer is. You understand their wants, needs. You are able to develop products and services that meet their needs. Read More

Want to add some extra staff to your team for the holidays? Here are some ideas that can help you add new people to your team. There are even some unconventional ideas that you'll love. Read More

ABC's Shark Tank provides a weekly education on how to successfully sell your product to high-profile prospects. Believe it or not, we can take away many sales lessons from these success stories. This post identifies the top 5 most successful Shark Tank companies and what we can learn from them. Read More

Developing a social media strategy, following through on the execution, and being consistent in how you present your company, will go a long way toward increasing your brand visibility and reinforcing it in the minds of prospective customers and existing customers. Read More

Twitter is now a publicly traded company (as of earlier today), but many small business owners and entrepreneurs still use it for marketing and networking. Will the interest from Wall Street have an impact on how they use it? Certainly, investors will demand profitability. That will require more ad Read More

Why make silly mistakes when you can avoid them. Here are three that can be eliminated with a touch of empathy and simplicity. Read More

Laurel says boring titles don’t sell anything. She shows us a few tricks to get some sizzle into those words. Rule #1: Your title should state the outcome or the benefit that customers will receive. Read More

Looking for employee Christmas gifts ideas? Our gift ideas are sorted based on employee personalities and interests. Let's see what we have for 2013. Read More