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What is meant by the term “credentials” when it comes to customers in the world of franchising? Credentials can be defined as entitlement to privilege, with the privilege in this case being the hard earned loyalty of consumers. Read More

Engagement rules on Twitter right? I’ve always said that and still believe it fully. But what if your tweet go re-tweeted by someone who had many Twitter followers? What would happen? I had seen it happen a few times and stored it in my memory, but when I saw it again yesterday I thought I would sh Read More

If you’ve grown a valuable business, there is no doubt your employees are a big part of your success. You also know that hiring, training, and managing a great team of productive employees is a difficult task. And keeping your best employees is yet another accomplishment! But the painful truth i Read More

I will be studying the works by Robert Fritz during 2014. Tomas Löwstedt of Dynamic Urge will guide me through the creative process. Here is an excerpt from the post, The Most Successful Process for Accomplishment in History: ...

What's is your take on the creative process in your daily work? Read More

If you want to be visible in today’s marketplace, you absolutely must have a presence on social media. Read More

Almost every marketer I know has a YouTube account. The reason for this is because video is the wave of the future and it's red hot right now.

I would like to share some really great implementations of various tactics and tools that I have learned in the last few months. Read More

Nelson Mandela passed away on December 5th, but his sprit lives on. An inspiration to millions, here are 15 of Nelson Mandela’s Inspiring Quotes. Read More

I didn't believe there would be any more Page Rank updates in 2013, but I was wrong. It is always interesting with Page Rank updates, some blogs getting better Page Rank, some remaining at the same place, while others get a worse. Some reflections on the newest Page Rank update. Read More

With thousands of marketing agencies all over the country, it’s both difficult to choose a service and confusing to decide what you need.

But, a local marketing service can cut out all of that difficulty and confusion, and help you get more community support. Read More