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Are you crystal clear on your passion? Do you know exactly what do you love to do on a daily basis? Have you already figured out who do you enjoy working with and what they – your “people” – really want and need? This might be a big controversy and the “old” traditional school of business may open Read More

One of the great myths with owning and operating a small business is that if your business is small, then your data storage, backup and protection needs should be too. This is definitely NOT the case. E-mails, documents, databases, graphics, and spreadsheets help to keep you and your business alive Read More

Entrepreneurs seem to have blinders on when looking at competitors. Generally they are so focused on killing competitors that they fail to see the positive potential of a strategic partnership or some other type of collaborative relationship. Sometimes you have to put aside the emotion and the pass Read More

Good content marketing lives at the intersection of art and science - and it falls short without input from both. Together, creative and analytical mindsets inspire content that drives connection, action and review for organization.
The best content marketers combine art and science to create stra Read More

I feel that many of the digital marketers unaware “Why hashtags matter?” and I’d say that the hashtag strategy is essential for every business to get socialmedia success.

Here is a detailed post on hashtags and hope it would help you to recognize its significance and to use effectively in social Read More

The conversation around brand loyalty has been on a steady decline since the advent of social media.

Ever since the term "engagement" snuck into the picture, marketers have been blowing smoke about how important it is to regularly engage with customers, touting the untold benefits of regular con Read More

Are people who +1 their own posts on Google+ just being narcissistic? Or is this a brilliant marketing technique that you're going to want to learn more about? (hint, hint) Read More

Want to start an online store and get your feet wet? Here is a guide to setting up an online store using Zazzle.com as an example. Read More

Would you go to a town where you knew almost nobody just to purchase a business that had already failed twice? You would if you were entrepreneurs Jay and Denise Hartz. Read More