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Innovation is the key to long-term business success, both in startups as well as established organizations. Yet every business and every entrepreneur I know struggles with this challenge, focused on hiring the right people and implementing the right process. Yet, in my experience the key seems to b Read More

The Hotel business faces the same automation and technology adoption challenges as the rest of the hospitality sector. It can learn lessons and show others how to make the best use of technology with some clever deployment of new ideas and cutting-edge IT. Read More

If your marketing funnel & customer journey map are missing the mark, focus on your existing customer base and build loyalty to get your strategy on track.

If you have been approaching your marketing efforts as though your only purpose is to compel people to buy your products or services, don’t Read More

You cannot optimize your business communication tools without a strategic plan. Here are five attention-grabbing Public Relations tactics you can use. Read More

In this franchise blog post, The Franchise King® talks about the job numbers, and the alarming trend few are talking about. Until now. Read More

There's too much out there about Affiliate Marketing. Too much junk (from self-proclaimed "gurus") too... Here's a no nonsense definition of what affiliate marketing is, and an eloquent explanation of how it works. Read More

The startup team serves as the foundation of any new business. Therefore, it’s crucial for all entrepreneurs to understand how to build one with skill and discernment. Here are some helpful tips for anyone seeking insight into this vital aspect of the enterprise-building process. Read More

If you want to increase performance in your small business, try raising expectations -- of yourself and your team. You may be surprised what happens. Seth Godin says the opposite is to lower expectations. But that will just cause a downward spiral. Read on. Read More

Here are 4 tips for managing your small business risk from Rieva Lesonsky. This article explains the basics of risk management for your small business -- and also 4 steps needed to do so. Read More