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Whilst there is no doubt there are many more than nine marketing mistakes to avoid, these are ones that could be holding back your marketing success and are really quite simple to avoid. Read More

So, what's my secret? It's public relations — and you can do it too! That's right. By using public relations (PR) in key media venues, you can promote your services and expertise fast — without paying for advertising. But even better than the free advertising is the third-party credibility that comes along with it. Read More

Po Bronson does a delightful job of inspiring in his book of the same title. At Fast Company, he goes a step further and debunks the myths he sees around people following their dreams -- which often means starting their own business. Worthwhile read. Read More

Selecting the right franchise opportunity is the most important part of starting a franchise. So, to help you in choosing the right franchise, here are five effective tips: 1. Look at the product/service the concept is selling. 2.Consult the present franchisees for an insider's view of the franchise system. Read tips 3 thru 5... Read More

We couldn't agree more. That's exactly how we approach SEO audits, they're a diagnosis. You have a horrible, gaping wound and we're here to fix it. There isn't a fool proof system in place for what we do and we don't have some trademarked, five step diagnostic process we follow. We've been doing this for a long time and don't need some proprietary Read More

Well.. this is an important question to ask. This is even more important to consider if you are a CEO. There has been quite a bit of chatter in the social media world pertaining to a CEO's use of social media. Should the overall leader in a company be involved in the online communication strategy being implemented by employees or an outside firm? Read More

The video in this blog post not only serves as a blueprint of guerrilla marketing usable for any small business. It is an example of guerrilla marketing for a real product. Just watching it got me to check out the company's Website. When it comes to making your service or product stand out from the crowd, what are you really doing? I think this p Read More

This is Perry Belcher's POVs about social media. The video is quiet shaky but what matters most is the thoughts and tips you get from it. Read More

A small business may also be a family business and, if so, trouble can ensue if care isn't taken from the start. Family rivalries and dynamics finding their way into the business environment, unclear job designations and uncertainty about each member's contributions are only some of the problems that may come up. As a result, like any other busi Read More