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A swipe file is essential if you want to become a better copywriter. Level up your sales pages, directs sales marketing headlines, and more, Fast!

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Carina och Martin discuss how important it is to take a break. Could we take a break from the information overload? Get book tips for the hammock. Read More

Where do you see yourself in 5 to 10 years?

Directed at startup founders and teams, this question is interpreted very differently depending on who you are and what you want to achieve as a founder. Read More

The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. I often get asked about the real alternatives to bridge this Read More

One of the most useful concepts in business planning is that of “waterfalls.” The analogy is apt, if perhaps less than perfect. Think of any outcome anticipated in a contract that is based on an “if…then” situation. It can likely be served by structuring waterfalls. Read More

When building your Ecommerce website, you can't afford to leave anything to chance. It can be overwhelming, but these 5 things will pave the way to success. Read More

Is engaging part of your social media marketing strategy? By the end of 2018, there were 2.8 billion social media users. They estimate the number of users to reach 3.1 billion by 2021, according to Statista. This means that social media is a crucial and growing marketing tool.

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Rebecca Husler, a former inspector for Subway, said her boss ordered her to find violations at stores. “I was kind of his hit man,” she said. Read what happens to some Subway franchisees. Read More

Lots of small business owners try to do it all themselves. But delegating, hiring a team and working with freelancers can often help you get more done and grow your business faster than you could on your own. Read More