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Today's podcast is on developing a prospecting discipline and why you need to plan it out and make it part of your sales and marketing strategy. Bullet points Read More

The key to driving sales and enjoying predictable revenues is in getting ‘the right type of material’ for your sales staff to put through their sales process. However, a key business building question is: what is the best way for any particular company to do lead generation? That is why I put together a poll to find out which approach people find right for their situation: 'shotgun' or 'rifle'? Read More

Pete Cashmore at Mashable shares these three examples of viral video marketing for business from Volkswagen's "Fun Theory" campaign. It's not hard to imagine, after watching, how you might be able to develop a similar campaign for your own small business though perhaps a bit less grandiose. Cashmore points out the beauty of the campaign is that the wildly viral subject matter carries the subtly p Read More

When choosing productivity software for your small business, don't automatically assume Microsoft Office is the best solution. In this article from Caroline Waxler at technology.inc.com, we are not only introduced to some alternatives but also get some perspective on how to choose the right software for our small business. There are many choices out there and productivity is too important not to Read More

This article covers 8 iPhone apps for 2009. Evernote, which has been generating a great deal of interest, is one of them. Tweetie 2 is another app. Some of the others may surprise you... Read More

You can get people to visit your website by using these amazingly simple & cheap techniques. Take advantage of any or all of these marketing strategies, you are bound to benefit too. It also saves your marketing money & start up costs! Read More

Have you ever wondered how to get bloggers to write about you, which can help your PR efforts? It can have the same impact, or an even higher impact, as being mentioned in a newspaper article. The important thing is to do it systematically and carefully because approaching a blogger is slightly different than approaching a member of the media. It’s all about strategically approaching bloggers, bu Read More

You don't have to wait till March to know how you Q1 will look from a revenue and quota standpoint. What you do today will determine what happens at the end of you sales cycle. Read More

I humors me to think about how many “no win” situations mangers can get sucked into. We’ve all been there. For example… Employees often complain about how their manager didn’t train them on “something.” Yet when the manger schedules a formal training, those same employees complain about losing valuable selling time.

Another example revolves around the idea of micromanagement. The employee who Read More