Big companies have it easy when it comes to gathering and utilizing competitive intelligence. They have a defined brand and a fairly clear picture of market penetration, differentiators, and existing products and services.

Start-ups, especially high-tech ones, typically don’t have the same luxur Read More

When is The Best Time to Post, Pin and Tweet?

When is The Best Time to Post, Pin and Tweet? Avatar Posted by ivanpw under Social Media
From 1017 days ago
Made Hot by: ObjectOriented on May 15, 2014 11:09 pm
Here is a classic question asked by marketers who want to optimize their social media updates: When is the best time to post, pin and tweet your content? Read More
WhatsApp may have reached over 500 million users last month, but Snapchat is still in the lead when it comes to generating mobile traffic. According to a recent report by network policy control provider Sandvine, Snapchat has become the leading third-party messaging service in terms of volume. And Read More
If your business’s social media marketing is not delivering desirable results, in all probability you may have driven head first into it without working out a strategy to optimize its potential. In this case, it’s time you revised your strategies. Read More

5 Things to Learn About Your Target Audience [podcast]

5 Things to Learn About Your Target Audience [podcast] Avatar Posted by maestro68 under Strategy
From 1022 days ago
Made Hot by: OpenSourceMedia on May 15, 2014 8:52 am
Understanding your target audience is the key to successful content marketing.

This week’s show is all about reaching your audience and the kind of strategies we can use to improve the way we communicate.

So many of us that work with content marketing lose sight of who our target audience is Read More
Stakeholder engagement is considered by 82 per cent of senior communicators across Europe to be important to their organisation’s success, according to research by Brunswick Insight – and 90% expect the scope and scale of stakeholder engagement activities to increase dramatically over the next five Read More
Nick Robinson, Digital Strategist at SAP, joins the Social Pros Podcast this week to discuss the structure of his global and expansive team, how he has been streamlining the social engagement, and the other shifts in the social landscape that SAP has been embracing. Read More
When I heard a friend and business mentor say, “Your startup won’t fail if you don’t quit,” I realized that every entrepreneur should adopt “never give up” as their mantra. Rather than quitting, there are always alternatives, like pivoting the business model or merging with new partners for support Read More

6 Ways To Reduce Your Site's Bounce Rate

6 Ways To Reduce Your Site's Bounce Rate Avatar Posted by ivanasmia under Online Marketing
From 1020 days ago
Made Hot by: sundaydriver on May 15, 2014 8:15 am
The percentage of visitors who visit your site and then leave after seeing just one page is what’s called the bounce rate.

In simpler terms, your visitors just bounce in and out of your site after seeing one page. The higher the bounce rate is, the more negative impact it has on your business. Read More
Have you ever imagined the ideal client for your business?
Have you ever been terribly wrong?
One of the most frustrating mistakes I made in the initial stages of my side business was not thinking about the larger picture. Instead of thinking about all the important aspects of a client (namely, h Read More

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …

Susan Oakes Takes the Small Business Path @m4bmarketing

After a career in big business, Susan Oakes has taken the small business path. This week's BizSugar Contributor of the … More
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