BizSugar.com › Published News › Page 1004

It is perfectly socially and morally acceptable to sell to both men and women. No-one is going to question your taste or your moral fiber. You get to spend time with both men and women alike without even questioning your own integrity. You don’t have to choose whether you want to sell to either men or to women – based on your own personal preferences. It’s just part of the job and it’s absolutely Read More

This post from smallbiztechnology.com looks at a simple online screen sharing tool that would seem to have great potential for small business collaboration, requires no hefty downloads and takes only seconds to use. Please read the article and test the tool if you are so inclined. Though I haven't tested out the tool yet, I'd be most thankful for any feedback from anyone who's used it and we welc Read More

About this time of year, some people get in planning mode for the new year. Often times this planning involves dragging out white boards and reviewing last year’s plan to evaluate progress.

My take it that kind of planning, trying to figure what to do next, only leads to mediocrity. It helps you get a little better, maybe, but it’s usually all down there in the ground level, tactical stuff. Read More

Search marketing should be a top priority for organizations in any industry. But B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs . Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. Read More

An upset customer calls to complain about a product or service, and you’re caught completely off guard. How do you react? According to Maribeth Kuzmeski, author of The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life, you can use this opportunity to truly connect with your customer and build customer loyalty. Read More

Offering genuinely valuable information is one of the best ways to strengthen bonds with existing customers and reach out to new ones. Here are five strategic ways to do it. Read More

You know I’m a huge fan of blogs for small business and an equally big supporter of the WordPress blogging platform.

The wide adoption of WordPress is aided greatly by the fact that its open source architecture means that outside developers can create add-ons to extend the basic functionality. Read More

Be sure to bookmark Cameron Chapman's incredible and comprehensive 230 plus online tools to manage your home business at Mashable. No doubt you'll find some of these tools more helpful than others, but there's no question it's great resource for any small business looking for smarter ways to handle just about every facet of their operations online. Read More

I have posted this file to our Sociable! FaceBook page but have yet to post it for non-members in my podcast feed for iTunes until today. This is a free audio preview of Chapter 1 of "Sociable! How Social Media is Turning Sales and Marketing Upside-down." Read More