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Posted by
don_cooper
7 days ago
(http://themarketresearchevent.blogspot.com)
Category: Research and Trends |
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Most companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - those born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys.
The survey asked C-level and other senior executives from around the world how they a
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Cause-related marketing can increase sales as much as 74% in certain consumer-goods categories, and consumers spend twice as long looking at cause-related ads than generic corporate ones, according to a study by Cone and Duke University’s Fuqua School of Business.
After participants were exposed to either a cause-related or a generic corporate
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