bizSugar: Small Business Advertising

12
vote

Posted by ZaneSafrit 13 days ago (http://nowisgone.com)
Category: Advertising | Tags: e-commerce social media word of mouth

10 case studies of social media campaigns. Why they worked, what worked and how it worked. More...

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12
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Customer Magazines With More Pages Get More Response

Posted by Fenessy 6 days ago (http://www.mediapost.com)
Category: Advertising | Tags: magazine advertising response pages

A new study and analysis reveals a range of benefits by making some format adjustments to Customer Magazines. Though currently the average number of pages for a customer magazine is 36 and the most popular frequency is quarterly, says the study, more pages inspires more thorough readership and greater frequency yields an uplift of over 10%. More...

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7
vote

Legal Sea Foods Ads Banned In Boston

Posted by Fenessy 6 days ago (http://www.mediapost.com)
Category: Advertising | Tags: advertising controversy censorship

Legal Sea Foods launched a seemingly harmless campaign in May that landed the company in hot water. More...

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