- 16
- vote
One of my favorite things about the Search community is that they are not only smart but also pretty darn witty. After reading 20 blog posts in a row about Twitter (or whatever the latest topic is) it can be very refreshing to read something that just makes you laugh out loud.
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- 16
- vote
Many website owners have a small technical issue with their site(s) that they don't even realize, and when left uncorrected, can severely hurt search engine rankings. This situation occurs when the one or more pages can be accessed via several different URL's.
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- 15
- vote
What's more stereotypically trivial than shoe shopping? Using Twitter, of course! Online shoe retailer Zappos does shoes and social media remarkably well. Scores of bloggers, lots of video blogging and 198 employees on Twitter help keep the company's profile high and humanize the folks behind the shoe sales.
Of all the different types of soci
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- 15
- vote
Much of the valuable online-ad real estate is sold the old-fashioned way: through a salesperson.
But now start-ups and major Internet players such as Facebook Inc. are giving advertisers the option of planning, buying and tracking online-ad campaigns all on their own. Just as the ability to buy plane tickets online steered business away from tr
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- 14
- vote
I thought this was a great video on the importance have providing more than one offer when selling and negotiating.
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- 14
- vote
As personalized search and universal search continue shaking up an industry that used to be dominated by "top ten results," more and more small businesses are learning the value of focusing on the keyword long tail. While there's no doubting the value of bringing in highly targeted traffic, many companies still don't quite get how to target th
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- 13
- vote
From article: Remember in high school or college the couple that seemed to have a never-ending, on again, off again dating relationship? One week they’re on, the next week they’re off. The next week they’re on, the following week they’re off.
Well, in speaking with tens of thousands of entrepreneurs and business owners, I’ve found that many hav
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- 13
- vote
With all the talk about blogging and social media lately, you'd think there was nothing left to do in the world of search engine optimization. But sometimes the best way to give your site a boost is to go back to basics. Whether it's a refresher or your first shot at optimizing your site, here's a trip down content revitalization lane.
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- 13
- vote
We want to continually increase productivity and are always looking at ways to work more efficiently so that we “find” more time. When we are accomplishing more, there actually ends up being more time for us to enjoy life. Unfortunately, we sometimes make mistakes that lower our productivity. Here is a list of 8 things unproductive people do:
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- 13
- vote
When you consider that LinkedIn has nearly 10 million users hailing from over 150 industries around the world, it is surprising that B2B websites aren't paying more attention. There are, though, several methods your website could be employing in order to improve your exposure within the business oriented social network, while also potentially imp
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- 13
- vote
If you haven't noticed, some blogs are a lot stricter with their comment policies than others.
I have recently advocated using blog comments as a way of promoting your site, but not in a form that is in any way spammy. The best way to get traffic from blog comments is to link your name to your site. This will give them the opportunity to see
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- 13
- vote
If your sales success isn’t where it ought to be, you may be operating under the weight of one or more persistent (and pernicious) myths about selling. Here they are:
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- 13
- vote
Twitter has been a hot item in the uber-social media , micro-blogging crowd for the past few years. I have to admit that when I first heard about it I dismissed it with a cyber-sneer...but today I have Twitter open in a browser sidebar most days.
This article is an excellent description of the attraction of the Twitter experience.
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- 13
- vote
If a web site falls in the search engine forest, would anyone hear it? If the web site belonged to Victoria’s Secret, it wouldn’t be missed by a shopper like my young adult daughter. She doesn’t need search engines to find Victoria’s Secret products.
Why? Because the company sends her discount cards in the mail every month to lure her with 20%
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- 12
- vote
Imagine a country of 146 million workers, where a massive database maintained by hapless bureaucrats determines who can hold a job. It's a place where simple statistical error alone can annually deny work to half a million of these workers, and those lucky enough to appeal the error must wait months, even years, to reenter the labor pool.
Suc
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