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By Aidan Healy

We live in an increasingly globalized world. Just a few years ago, going global (offshore) was a luxury afforded to only the wealthiest of companies. Yet as the communication infrastructure around the world has expanded, incorporating an offshore company is fast becoming a necessi Read More

Whether you're creating an ad, a promotion or some other kind of marketing message, don't forget to include a call to action. This is a simple statement that tells your customer what action you want them to take and ideally that includes a sense of immediacy or urgency encouraging customers to take Read More

Never underestimate your competition. Never bring less than your A game. Zee Worstell, president of Accelerate Her, an online community for women business owners, is constantly reminded of basic business principles. Recently, when she attended one of her daughter's softball games, she was reminded Read More

What Tony Blair has to say applies to all of us, no matter what we are doing. If not, events will take over your life. Read More

The wolves are at your door. And they’re pounding on it. Hard. You have to do something fast, really fast, in order to stay in business through June 1 and beyond. Here is the first step you need to take. Read More

Many people believe that setting up a business online is the hardest part, what they don’t realize is how difficult it can be to keep their business competitive once they are up and running. Today we’ll look closely at follow up. I will cover three major areas where follow up and follow through wi Read More

If you have ever visited my home state of New Jersey there is a chance that the visit left you with one of two impressions. You may believe it lives up to its dubious name, “the armpit of America” or, alternatively, you may have concluded that good ‘ol NJ is quite a beautiful state. How is it possi Read More

Management Tips From Dee Brown, Jr.
C. DeWitt “Dee” Brown, Jr. was a self-made man, starting as a hod carrier and apprentice bricklayer after graduating high school and proceeding to build one of the largest masonry companies in the United States with multimillion-dollar projects across the countr Read More

In an age where there are hundreds of choices available, your brand must be about what makes you different. Be the black sheep! Read More