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Most of the young entrepreneurs I know are classic proof of the old adage that people tend to overestimate what they can do in a short period, and underestimate what they can do over a long period. They become frustrated when they are unable to build their startup in a weekend, and give up way too Read More

Most sites that teach digital business and marketing have absolutist prescriptions.

“You must do this.”

“You must never do that.”

But the web is a complicated place. And rigid, black-and-white advice will only take you so far. This week, we talked about three ways to navigate the subtletie Read More

A guiding principle for startup success, as well as the long-term health of a mature business, is a liberal dose of innovation at the beginning, with additions of the same on a regular basis. Unfortunately, innovation means change, and most business professionals and existing customers, by default, Read More

How building branding awareness leads to business success

Building brand awareness is the measure of how well your audience recognized, desires and trust your product or service.


In order to find out how branding can lead to your business success, you first need to know exactly what brandi Read More

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Even those things that worked yesterday may not work tomorrow, as the market matures, the cul Read More

As a new business advisor, I often meet aspiring entrepreneurs looking for that magic formula for success. I tell them that success in today’s rapidly changing environment simply means learning and adapting faster than your competitors. There are no static rules, or constant states to strive for. Y Read More

The world is full of ideas. Especially the business world, where rapidly growing competition has made innovation mandatory at any cost.

Your idea can be a real game-changer, but that doesn’t mean anything if you don’t know how to set it in motion in the right way. If you own a startup, you proba Read More

A knowledge of the startup life cycle is important for every entrepreneur as it is different from any other product life cycle. Read More

For all entrepreneurs, starting a business is the route to “life, liberty, and the pursuit of happiness,” no matter how risky. It’s the American dream that has been the goal of people in this country for over 240 years. If you are here in the U.S., I hope you are all able to take some time off this Read More