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I was reminded again last week of the power of Twitter when I attended a conference in Boston. There I met in person a couple of colleagues, whom I had known for a long time on Twitter, and we hit the ground running because we already knew each other. Read More

Google just rolled out brand new profile, page, and community badges along with an embeddable Follow button for your site that are designed to express and connect to your Google+ presence. Read More

As Joe Pulizzi emphasized in a recent article describing the 5 essentials involved in creating content perfection, success involves both the creation and curation of helpful, relevant content.

Yet, in our era of limited time and budget resources, how do you measure the quality of your day-to-day Read More

What if there was a way that you could have dozens or even hundreds of people who are so anxious to read your latest post, they're willing to be notified as soon as you share it? There is. Read More

You probably remember being told this when you were a kid: Your eyes are bigger than your stomach. Whether it was your favorite dessert or some other treat, we often grabbed more than we could actually eat. So, when it comes to your social media strategy, are your eyes bigger than your stomach? Read More

By Alexa Lash

The first thing I did when I looked at the profile photo requirements of sites like Google, and Facebook, and Twitter, was notice the penchant for small. Small squares, small circles. And then one giant background or header photo that encased that tiny icon like a Snuggie. The squa Read More

It's clear that social media engagement is the key to a sustained following, interest, and greater ROI. Social media is an extension of a person's life; creating engagement at this level is the easiest way to market your idea, product, service, or website. Read More

Learn how to build an interactive social media following, not just build your fan base, but how to get them to engage in your marketing strategies! Read More

I’ve been able to increase my followers to well over 5,000 (roughly, a 100 new followers a day), and best of all I’m seeing a steady increase in my Pinterest traffic. In fact my Pinterest traffic now beats out both my Facebook and Twitter traffic put together! Read More