Getting Ink: Ten Smart Press Releases I Didn't Delete

Getting Ink: Ten Smart Press Releases I Didn't Delete Avatar Posted by JuliePower under Public Relations
From http://gettingink.typepad.com 3695 days ago
Made Hot by: on May 9, 2008 11:16 am
Why do some press releases actually get attention? This story shows you, and follows up the interesting post on why other press releases get killed on sight. As someone whose inbox gets flooded with press releases everyday, she is right on the money! Read More

Make Public Relations Work for You

Make Public Relations Work for You Avatar Posted by bccgem under Public Relations
From http://www.evancarmichael.com 3696 days ago
Made Hot by: on May 8, 2008 10:17 pm
Good PR can be an entrepreneurs best friend. Read More

Why Its Hard to Trust Big Companies

Why Its Hard to Trust Big Companies Avatar Posted by d2kd3k under Public Relations
From http://trustedadvisor.com 3697 days ago
Made Hot by: on May 8, 2008 3:07 pm
If the rules of building trust so obvious, why do we find it hard to trust big companies? Why don't big companies handle brand marketing and reputation management right? Read More

My first interview at bizSugar blog and press center

My first interview at bizSugar blog and press center Avatar Posted by LisaAlexander under Public Relations
From http://blog.bizsugar.com 3705 days ago
Made Hot by: on April 29, 2008 1:40 pm
bizSugar gets its first Interview! Read More

Getting on the Radar Of an Industry's Top Bloggers

Getting on the Radar Of an Industry's Top Bloggers Avatar Posted by luckycharmer under Public Relations
From http://online.wsj.com 3716 days ago
Made Hot by: on April 18, 2008 6:53 pm
Small businesses looking to pitch their products or services to influential blogs have some help these days. A host of Web sites and free tools are allowing companies to find out who the top bloggers in their industry are, what they are writing, and how readers are responding. Being informed about what is being said can help a small business cr Read More
A competing online marketing company's unorthodox approach to self-promotion got consultant Karl Long thinking about ways he could use his personal blog as a public relations tool to help his company, Local Zing. Read More

Getting the Most Out of Your Corporate Blog

Getting the Most Out of Your Corporate Blog Avatar Posted by digitalsmash under Public Relations
From http://www.toprankblog.com 3724 days ago
Made Hot by: on April 11, 2008 12:27 am
Many Corporations start blogs without the right idea of how to really connect with their customers. See some great examples of how some top companies are using their blogs to connect. Read More

The power of bloggers to promote your product

The power of bloggers to promote your product Avatar Posted by suzyQ under Public Relations
From http://online.wsj.com 3746 days ago
Made Hot by: GPorter on March 19, 2008 2:47 am
For small businesses that can't afford a lot of marketing, the blogosphere offers a cheaper alternative. Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers. But harnessing that power is particularly important for small-business owners who don't have the money to create name recognition with big marketing c Read More

Top 9 Questions to Ask a Journalist When You're New to a Market

Top 9 Questions to Ask a Journalist When You're New to a Market Avatar Posted by Becky under Public Relations
From http://www.marketingsherpa.com 3817 days ago
Made Hot by: on January 10, 2008 6:02 pm
Many journalists will agree to a quick informational phone call with new marketing leaders, if you respectfully request it. Let them know the conversation will not run longer than 15 minutes and will be at a time of their convenience, and promise you will not pitch them during that time. You're seeking information so you can serve them better as a Read More

Paying for PR -- But Only When It Works

Paying for PR -- But Only When It Works Avatar Posted by ArmadaIG under Public Relations
From http://online.wsj.com 3822 days ago
Made Hot by: on January 3, 2008 7:05 pm
A mention in a news article or television broadcast can have a big payoff for a little-known business. But small companies often struggle to get such media coverage. Most can't afford the big fees traditional agencies charge or in-house expertise to guide them. And solo efforts may yield only rejections or, worse, bad press. So many small compani Read More

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
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Cate Costa @cate_costa Combines Passions for Entrepreneurship, Travel

If there's one thing Cate Costa loves as much as helping entrepreneurs, it's being on the move. Now, in her own … More
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