Getting the Most Out of Your Corporate Blog

Getting the Most Out of Your Corporate Blog Avatar Posted by digitalsmash under Public Relations
From http://www.toprankblog.com 3533 days ago
Made Hot by: on April 11, 2008 12:27 am
Many Corporations start blogs without the right idea of how to really connect with their customers. See some great examples of how some top companies are using their blogs to connect. Read More

The power of bloggers to promote your product

The power of bloggers to promote your product Avatar Posted by suzyQ under Public Relations
From http://online.wsj.com 3556 days ago
Made Hot by: GPorter on March 19, 2008 2:47 am
For small businesses that can't afford a lot of marketing, the blogosphere offers a cheaper alternative. Businesses of all types and sizes are focusing on the power of bloggers as opinion shapers. But harnessing that power is particularly important for small-business owners who don't have the money to create name recognition with big marketing c Read More

Top 9 Questions to Ask a Journalist When You're New to a Market

Top 9 Questions to Ask a Journalist When You're New to a Market Avatar Posted by Becky under Public Relations
From http://www.marketingsherpa.com 3627 days ago
Made Hot by: on January 10, 2008 6:02 pm
Many journalists will agree to a quick informational phone call with new marketing leaders, if you respectfully request it. Let them know the conversation will not run longer than 15 minutes and will be at a time of their convenience, and promise you will not pitch them during that time. You're seeking information so you can serve them better as a Read More

Paying for PR -- But Only When It Works

Paying for PR -- But Only When It Works Avatar Posted by ArmadaIG under Public Relations
From http://online.wsj.com 3631 days ago
Made Hot by: on January 3, 2008 7:05 pm
A mention in a news article or television broadcast can have a big payoff for a little-known business. But small companies often struggle to get such media coverage. Most can't afford the big fees traditional agencies charge or in-house expertise to guide them. And solo efforts may yield only rejections or, worse, bad press. So many small compani Read More

Helping Search Engines Find Your Press Releases

Helping Search Engines Find Your Press Releases Avatar Posted by TerryJackson under Public Relations
From http://blogs.bnet.com 3648 days ago
Made Hot by: on December 24, 2007 3:22 am
Considering how focused PR people are with having a 'social media strategy,' I'm still a little surprised when I see press releases online that aren't optimized for the web. Come on people — it's not that hard! The first and easiest thing to do is to embed links in the body of your press release. Pick out the key phrases in your press release — yo Read More

Journalists Consistent in Their Online Use and Preferences

Journalists Consistent in Their Online Use and Preferences Avatar Posted by LeeAdams under Public Relations
From http://blogs.mediapost.com 3688 days ago
Made Hot by: on November 7, 2007 11:12 pm
According to the Arketi Group 2007 Web Watch Survey, 84 percent of journalists say they would or already have used blogs as a primary or secondary source for articles. 100% of those (journalists) surveyed say they rely on the Internet to help get their job done. One-quarter of journalists say blogs make their job easier, while 18 percent say insta Read More

Scientists Give PR People a Hand with Two Recent Studies

Scientists Give PR People a Hand with Two Recent Studies Avatar Posted by wontonu under Public Relations
From http://blogs.bnet.com 3706 days ago
Made Hot by: on October 21, 2007 7:10 pm
The results of two interesting social science studies relevant to PR and marketing professionals are out this week. Imagine that when you were small, your mother consistently criticized some aspect of the way you performed or presented yourself. Later you grew up and decided (perhaps after years of therapy) that your mother was, how do we say this Read More

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
Subscribe

Catalyst and Founder Makes BizSugar Contributor List!

When we think of BizSugar members, it's hard to come up with a more enthusiastic or energetic one than our latest … More
Editor's Picks


It's time to up your game with video on BizSugar!
Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?
Share your small business tips with the community!