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Measuring ROI of your social media marketing IS possible. You can focus your efforts on building a network of engaged, active customers AND you can measure how social media affects the bottom line. Also because social media is NOT free (see the diagram below) it is important to demonstrate this tac Read More

Everybody in the world is not perfect. Mistakes are done by each person in the world. Same thing happen with my when i stepped into Blogging. At that time what i was not aware of the path am using was wrong. Read More

These two amateur branding mistakes could be sending out the wrong message about your business. If you want to build a consistent brand, this article will show you what to avoid and what's needed to instill confidence in your customers. Read More

By Carla Froggatt

The constant push for engaging, informative content to drive on your marketing strategy can often seem an uphill struggle. Most businesses are aware of how crucial a digital marketing strategy is to online success, but generating new ideas week on week can seem impossible. Read More

Seven simple, insightful tips from Jeff Bullas on how to create content that's engaging, sharable, and resonant with today's short-attention-span audiences. Read More

Don Draper has left the building is an announcement bound to dismay any woman with a pulse, but it should hearten marketers.

That’s because Don Draper represents the old school of marketing, said Tom Fishburne, CEO of Marketoon Studios, at Integrated Marketing Week earlier this month.

In the Read More

Now that the Internet is a huge force behind the success of any business, domination of local search results is vital to the growth of your brand. While Read More

Building a list is a very profitable marketing method. It helps you to follow up with your audience, make sales consistently and generate traffic on demand. Once you have built a pretty decent list you can start growing it even faster by doing ad swaps, but to do that you need to have a list of at Read More

Tracking is everything in marketing, if you aren’t tracking your results you don’t know what to expect. For example, if your blog is just generating 10 visits a day and you aren’t tracking that, you might start wondering why people aren’t commenting on your blog posts, but the thing is that there i Read More