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How to use a persona to improve customer engagement with your ezine. Research shows that putting a human face to your marketing can help build your brand more effectively than publishing as an anonymous company. Read More

In this short article I am going to explain why every brand and business needs to have a proper twitter strategy. This is a conversation going on out there but is your business part of it. Twitter has more than 175 million users who generate more than 95 million tweets daily. Of course some of… Read More

For many shoppers, the idea of fighting the Black Friday crowds seems crazy compared to shopping online from the comfort of home. This explains why the ecommerce space has experienced such massive holiday growth over the years. In fact, 2012 Black Friday sales reached over $1 billion for the first Read More

Once you have setup Google Analytics on your blog or website and checked overall page views and the bounce rate, I think it’s time that you also glance at mobile traffic. But this is the end of the road for most web masters because the information can be overwhelming so most people don’t even know Read More

Ready for Small Business Saturday? If not, here's how you can gear up for this popular shopping day ahead of time so you can actually rest easy on Thanksgiving and enjoy a day off! Read More

The topic of discussion is "connecting with your target audience to increase revenue". Tell stories that elevate businesses through digital online marketing. Also, known as inbound marketing. Read More

Do hashtags belong on Facebook? The opinions have been mixed, but certain statistics demonstrate the vast potential for businesses and organizations when implementing this feature. Read More

Do you know that Quora questions get indexed quickly and ranks very well in search engine?
Do you know Michael Dell, Ashton Kutcher and Bill Gates all make Use of Quora? Read More

The landscape is quickly changing. Thanks to good data we have a clear read of what lies ahead in the web of eCommerce. Here's a high level overview of what to tune into for successful operations in 2014! Read More