Content marketing is one such tool that is applicable in Sales and Marketing departments and is often successful regardless of where it is applied. The Content Marketing Institute defines content marketing as a strategic approach targeted at creating and disseminating valuable, relevant and consist Read More
To make sure you aren’t being marked as spam, and to comply with the current CAN-SPAM your mailing list needs to have permission to send. Learn who is and isn’t OK to send to and why it matters. Read More
Yes, 2016 is halfway over, but don’t panic! Check out today’s mojo video and learn how to start making sure we achieve those content marketing goals we set for ourselves back in January. Read More

How to Calculate The Value of Email Marketing

How to Calculate The Value of Email Marketing Avatar Posted by previsomedia under Online Marketing
From 79 days ago
Made Hot by: justretweet on July 14, 2016 5:31 am
In this post, we will learn how to calculate the value of email marketing, and how to make sure there is a high ROI from your email marketing campaign. Read More
Let’s take a look at a couple of the best SMB marketing plans out there—then pull out some common themes. Learn from these businesses success and implement their techniques into your marketing plan. Read More
Online video marketing can offer many benefits to businesses of all sizes; whether it be a YouTube ad or a promotional video for your website, if you get it right, you can reach thousands of people as well as get them interested in your product. Read More
When it comes to developing and executing an inbound marketing strategy, many companies think they can get it alone without the help of professional inbound marketing services. The reality is that it’s easier said than done. Here are 10 reasons to hire a professional inbound marketing agency. Read More
Since the dawn of email automation, marketers have been obsessed with a single metric: click-through-rate (CTR).

Naturally, this obsession comes with good reason.

While open rate is little more than a vanity metric reflecting your ability to write compelling one liners (i.e., subject lines) Read More
With 2016 halfway over, it’s time to freshen up your strategy, and in Episode 182 of the Content Marketing Podcast, we’ll share 5 tools to help you find out what your competitors have been up to. Read More

Google RankBrain and its Relevance to SEO

Google RankBrain and its Relevance to SEO Avatar Posted by johnwho under Online Marketing
From 83 days ago
Made Hot by: problogger78 on July 11, 2016 6:01 pm
Last year, Google unrolled one of its biggest announcement that probably left most SEO’s surprised and shocked (including me): search queries will now be processed and monitored through the support of a machine that is capable of teaching itself, and that is the new kid in SEO Town, Google RankBrai Read More

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …

Kelly McCausey @kellymccausey Shows Solo Smarts

Kelly McCausey is used to functioning as the small business equivalent of a one woman show. Her Website … More
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