As we develop personas to inform and inspire our content marketing, we find there are five categories, or “pillars,” that encompass the data we need. Read More

Why Your B2B Business Needs a Growth Team

Why Your B2B Business Needs a Growth Team Avatar Posted by 21Handshake under Online Marketing
From 93 days ago
Made Hot by: justretweet on March 26, 2017 7:23 pm
The team at 21 Handshake just got back from Digital Marketer’s Traffic and Conversion Summit and we're excited to share our biggest “a-ha!” moments with you. First up: getting rid of your marketing department… and your sales department. Yep, we mean it. They both have to go. Before you start to pan Read More
Thanks to increased internet connection bandwidths and more powerful handheld hardware, video media is finally emerging as the seemingly unstoppable engagement behemoth that online marketers have been hoping for.

Video content has seemingly arrested the attention of the entire internet, which ma Read More
Blogging success can take a lot of time and hard work. However it's crucial that you know and follow these 5 golden rules of blogging if you want to see great success! Read More
When it comes to building websites today, you have three choices – rented, template, or custom. In this two part series I will outline the headaches often associated with cheap websites and the benefits of a custom web presence.

Don’t worry, I plan to keep this fair and balanced. Read More
Writing captivating copy can go a long way towards winning custom, and if you do a good job with each of the above you might find you’re soon inundated with website traffic. However, for my money, the most effective way of encouraging potential clients to move from browsing your site to picking up Read More

Organic SEO: What is it and why should bloggers care?

Organic SEO: What is it and why should bloggers care? Avatar Posted by janesheeba under Online Marketing
From 96 days ago
Made Hot by: BizWise on March 23, 2017 6:48 am
Organic SEO is not something you can neglect . You can only provide value AND stay in business successfully if you go the organic route.

This is why organic SEO is important. Read More
There’s opportunity in video content to expand your small business online presence. It has to be the right type of content, though. Small business video content has to make people want to watch and keep them watching. That means entertaining them or educating them on something. Read More

Who Is Your “Audience of One?"

Who Is Your “Audience of One?\" Avatar Posted by resonancesocial under Online Marketing
From 96 days ago
Made Hot by: justretweet on March 22, 2017 4:57 pm
Forget about creating content that speaks to thousands — focus on how you can serve an audience of one. Read More
If you’re an entrepreneur or head of an advocacy group aiming to reach your target audience, here are four things you should know about digital marketing trends and their correlation to behavioral economics. Read More

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …

Benjy Portnoy @SmallBizElevatr Shares Sweet Solutions

Benjy Portnoy's first business was a little candy stand he set up when he was five to sell left over candy bars to … More
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