BizSugar.com › Published News › Marketing › Page 442

Time Magazine's online edition claims customer service is going away. If we are to believe a recent article in Time, before long we'll be self-servicing ourselves in every way imaginable from grocery checkout, to hospital check-in, from computer trouble shooting to phone bill and credit-card problem resolution. Read More

The definition of spam has effectively changed from “unsolicited commercial email,” to the more general definition of "unwanted" based on a recent survey. The survey sought to determine consumers' perceptions of what spam is, why they report emails as spam and what they think happens when the “report spam” button is clicked. - Over half of Read More

What is demographic bidding? It's a feature that helps you target your ads to users of a particular age group (such as ages 18-24), by gender, or to combinations of those groups. You can use demographic bidding whether you are using contextual or placement targeting and with both CPC and CPM bidding. You can refine your reach based on users' gen Read More

In ClickTracks' recent whitepaper, Seven Web Analytics Sins, and How to Avoid Them, the Santa Cruz, Calif.-based Web analytics software company points out seven mistakes marketers make when analyzing their Web sites and discusses ways to avoid or remedy them. Here are three of the seven mistakes to avoid: Read More

Can Verizon change its organizational character and become a model for open source innovation? Or will its internal character prevent it from making the necessary cultural changes? Read More

Advertising on Games & Contest Web sites can be highly effective in increasing brand metrics for various brand sectors and demographics. In particular, CPG advertisements on Gaming sites tend to perform much better among women ages 45+ compared with younger females. And this is not a small audience — in fact, 8.3 million women ages 45+ say they ac Read More

Most marketers looking for an email service provider are likely to be most concerned with deliverability, to ensure their messages get through to consumer's inboxes. But sometimes deliverability has nothing to do with the email service provider and everything to do with the manner in which the email is despatched. Read More

Did you know you can strategically use the "nofollow" attribute on your own pages to improve your search engine rankings on Google? Read More

From the Page: "That pretty much says it all, Amazon is turning physical space into a web service and charging for it in the same way they charge for hard drive space now. Apparently the way this will work is that Amazon won't charge for the service but will instead charge for storage space and the transactions themselves.

This way companie Read More