Will more consumers switch to the Web in Q4?

Will more consumers switch to the Web in Q4? Avatar Posted by suzyQ under Marketing
From http://www.emarketer.com 3542 days ago
Made Hot by: on September 15, 2008 3:21 pm
Asked if they preferred shopping on the Internet or in brick-and-mortar stores, the largest group of responding US online buyers (38%) said they used both channels about the same amount. Slightly more respondents (31%) to PriceGrabber.com's "Back to School Survey" said they preferred making their purchases online than said they preferred bu Read More

How 50 (mostly staid) companies use Social Media Marketing

How 50 (mostly staid) companies use Social Media Marketing Avatar Posted by JuliePower under Online Marketing
From http://socialmediatoday.com 3543 days ago
Made Hot by: on September 12, 2008 4:15 pm
Great list of which companies are doing what online with blogs, microblogging, social networks. Would LOVE to see a list of which small b2b are doing same ... A poll we did of smbs said 70% had no plans to do social marketing at all, including blogging. You can see the survey here http://eimr.blogspot.com/2008/06/social-media-no-thanks-say-70-of-o Read More

The most brilliant outdoor campaign ever!

The most brilliant outdoor campaign ever! Avatar Posted by melanee under Advertising
From http://www.drewsmarketingminute.com 3542 days ago
Made Hot by: dreamwithdeadline on September 12, 2008 4:13 pm
Here's an outdoor campaign that broke all the rules in all of the right ways. Read More

How To Optimize Your Networking Through Groups

How To Optimize Your Networking Through Groups Avatar Posted by BizBox under Marketing
From http://bizbox.slate.com 3543 days ago
Made Hot by: on September 11, 2008 9:31 pm
Jill Lublin, author of Get Noticed...Get Referrals, tells you how you should go about deciding which groups to join in order to receive the best networking opportunities. Read More

3 Loyalty Ideas to Employ

3 Loyalty Ideas to Employ Avatar Posted by TerryJackson under Customer Service
From http://www.targetmarketingmag.com 3544 days ago
Made Hot by: on September 11, 2008 6:47 pm
A loyalty program, of course, will not increase a customer's loyalty, so that should not be the overriding goal. Rather, the purpose of the program is to demonstrate the company's loyalty to a good customer, and often that surfaces in economic value like discounts, gift certificates, points, etc. Read More

Simple Email-Postcard Strategy - Not Incentive - Brings Back 15% More

Simple Email-Postcard Strategy - Not Incentive - Brings Back 15% More Avatar Posted by JuliePower under Marketing
From http://www.marketingsherpa.com 3543 days ago
Made Hot by: on September 11, 2008 4:51 am
When retention rates started sinking, this organization sent a postcard to members saying "Please Come Back. What can we do to get your back?" It worked. Read More

BizBox Talks to Joseph Michelli

BizBox Talks to Joseph Michelli Avatar Posted by BizBox under Marketing
From http://bizbox.slate.com 3545 days ago
Made Hot by: on September 10, 2008 7:14 pm
Customer service expert Joseph A. Michelli appears on BizBooks, BizBox's author conversation series, to field reader questions and discuss his book, The New Gold Standard. Read More

Etiquette Consultant Jodi Smith On How to Make Small Talk (Part 1)

Etiquette Consultant Jodi Smith On How to Make Small Talk (Part 1) Avatar Posted by luckycharmer under Sales
From http://www.smallbizresource.com 3549 days ago
Made Hot by: on September 8, 2008 11:02 pm
Jodi Smith wasn't always so outgoing. In fact, she was so shy in high school that she knew "maybe three people out of a class of more than 1,000" when she graduated. Heading to college, however, Smith made the conscious decision to reinvent herself, "just to see what would happen." Well, her experiment seems to have worked. After a decade Read More

The trials and tribulations of a successful viral marketing campaign

The trials and tribulations of a successful viral marketing campaign Avatar Posted by JuliePower under Online Marketing
From http://eimr.blogspot.com 3548 days ago
Made Hot by: on September 8, 2008 4:11 pm
Sometimes your own employees may hold the secrets to a successful viral marketing campaign. Read More

Running a Small Business: A Privilege, Pleasure, and Vocation

Running a Small Business: A Privilege, Pleasure, and Vocation Avatar Posted by mtaylor under Customer Service
From http://bizbox.slate.com 3549 days ago
Made Hot by: on September 7, 2008 5:26 am
Joy For Customers Of A Small Business When The Business Owner Treats Entrepreneurship As A Privilege And Pleasure, Not Just A Way To Maximize Profits Read More

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …
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Marsha Friedman @marshafriedman Business Celebrity

Marsha Friedman believes your business should have more than just a brand. She believes your business should be a … More
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