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CRM is hardly a new concept. But, a series of technological advances over the past decade has turned CRM into a sophisticated, cutting edge approach to business. Many companies, however, are not taking full advantage of this powerful framework even if they have invested in a CRM solution. Read More

Last month there was a very interesting blog post entitled - Help! My Sales Team Thinks Our Inbound Leads Suck. The post highlighted various tactics to deploy to change the sales team's attitude to embrace these beautiful things called inbound leads. Specifically it highlighted the need to treat th Read More

No matter how much Google's algorithm changes, you can always count on one thing -- being judged by your content. Here's how you can become a content marketing master. Read More

If all's fair in love and war, then it's obvious: all's fair in marketing and influency, too. So what's wrong with using homeless people as mobile hotspots? Read More

All most all the businesses consider social media marketing strategy as a vital part of their business growth as well as to maintain brand reputation. Read More

Here's what a CD at Starbucks reminded me about business follow up... and why you shouldn't be making the same mistake. Read More

For online marketers, success usually boils down to two simple things: traffic and conversions. But how does someone cut through all of the noise online to capture the prized attention and fans? Read More

As a content marketer I’m regularly looking at my stats to work out what content is doing well. In this article I’ll go through 2 useful reports for determining how useful your content is at driving leads.
Note: For a basic overview of analytics check out our guide to actionable analytics in Googl Read More

In my 13 year career as an SEO professional I’ve gotten some pretty crazy questions from clients. Not that I mind answering questions—I think a well-educated client makes for a better client so I’m happy to answer any and all questions my clients have about SEO, no matter how basic it may seem ... Read More