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I have found that many entrepreneurs struggle with the same basic difficulties. We are often so caught up in our own ideas that we forget the aspects that are essential to our success. This is not to say that we should not be enthusiastic; on the contrary, you want to be excited and confident in wh Read More

I recently started meddling around with Instagram, trying to find out what it was really all about. OK, so I realize I’m probably behind the eight-ball on jumping on this bandwagon. But I’m here now and making up for lost time! Read More

Color is a powerful form of non-verbal communication, and, when it comes to marketing, it can be an effective sales tool.

A survey by Xerox found that adding any color to a document increases readership, and according to GreatFXBusinessCards.com, color is the "silent salesperson." Once it catche Read More

Experts say that Google+ a ghost town. Those reports have as much credibility as ghost stories or fairy tales. Allow me to show you why... Read More

When it comes to online marketing and promoting your products and services, email marketing is one of the most powerful channels for reaching out to your customers. We take a look at 4 deadly email marketing mistakes to avoid at all costs... Read More

Google launched the update of its “Penguin” webspam algorithm on Wednesday afternoon (May 22), continuing its campaign against websites that violate Webmaster Guidelines, especially those that engage in link spam practices. Penguin 2.0, as the update is called, affected 2.3% of English-US language Read More

Looking to expand into overseas markets? Whether you are entering the export market, looking to upgrade your equipment or facilities in preparation for exporting, or helping your international buyers do business with you – there’s a U.S. government financing program that can help. Here’s what you n Read More

Having personally worked in the design and advertising industry for many years, I've witnessed first-hand a growing movement of DIY marketing among small business owners. If you are taking a DIY approach to marketing in your small business, you don't want to compromise on the quality and effectiven Read More

During my birthday on May 25 I got 99 mentions on Facebook. Is this an example of the power of new media? If you are interested in this topic, I recommend you to read Amber Mac's book, Power Friending: Demystifying Social Media to Grow Your Business. How many friends do you have on Facebook? I am g Read More