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Often forgotten for its social-media influence, Google+ might just be the most crucial social network for businesses and professionals who want to solidify their positive online reputation. As an added benefit, Google+ has rolled out analytical insights for users to see vital statistics on their da Read More

Jenny Beswick speaks eloquently about how brands today should leverage the new channels that have emerged in recent years to market their brand and grow their business. Read More

I'm always preaching the value of social media. In fact, it’s kind of become a life mission to educate business owners on the power of social media. But for all the great things that social media does, I think it’s important to clarify that social media cannot replace traditional business roles. Read More

The social media platform Pinterest is a great way to build your brand and engage with your target audience, but it is not as simple as just creating an account. Just because you pin items to a board doesn’t mean you are using Pinterest to its full advantage. There are lots of different ways you ca Read More

I’ve had several conversations this week that revolve around defining marketing niches for small businesses. The common thread in all the conversations has been the anxiety that this issue causes. Read More

Most sales people will be well aware of the parameters they have to work within when it comes to discounting. No matter how much or little wriggle room we have to play with; it’s always important we don’t start discounting too early. Read More

Here is the start of a great idea that you can use for your marketing. But don't use the second half, it's an epic failure. Read More

Gmail's new inbox is only the tip of the iceberg when it comes to email marketing changes. Here's 5 reasons why I deleted over 1,300 from my newsletter. Read More

Of course we shouldn't be surprised when Facebook and Google show their true colors, but the two companies made moves recently that proved beyond a doubt what they think of their users. We are fodder for advertisers and nothing more --and that Creep Index is the DEFCON warning system of social medi Read More