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If you were paying any attention to the SEO-sphere on January 20th, you might have caught a post from Matt Cutts outlining the “Death of Guest Posting”. Similarly, the industry is abuzz with speculation after another post, “Content Shock: Why Content Marketing is Not a Sustainable Strategy” present Read More

LinkedIn remains the elephant in the room for business to business results and for establishing yourself within your professional industry. But how should you use it? Before you post to LinkedIn, here are 5 important LinkedIn post tips for businesses. Read More

Here’s what I think will be significantly important in 2014, based on conversations I’ve had with marketing and PR professionals at the consultant, startup, brand, and agency level: Read More

When it comes to marketing, money value is not a determining factor of its success. Look at how Samsung have spent billions of dollars but fail to become the leading smart phone brand. Read More

Having a Facebook page for your business is one of the most important strategies you need to undertake. Facebook has more global users than any other social network, so not exploiting a Facebook page would be inadvisable. With Facebook Insights you can keep a closer eye on your target audience, who Read More

If you’re using Instagram for business, you need to be tracking Instagram analytics. Just like any other social media site, you should have a strategy in place on Instagram. And in order to monitor your progress and execution of that strategy, you need to know how you’re performing. Read More

Building a sales team from the ground up is no mean feat. It’s a journey fraught with challenges and pitfalls yet getting it right is just the sweetest thing, so we’ve put together a guide to help you build your first, or next high performing sales team. Read More

A question I see a lot when it comes to WordPress blogs are what are the best WordPress plugins for my blog?

It’s a good question and it’s certainly been answered in adequate detail by many bloggers.

So in this post I want to take it further than just ‘plugins’ and give you some of the best t Read More

Everyone knows that the internet has changed how businesses operate and interact with their customers. As consumers across the world begin to regularly log on to the worldwide web, businesses and PR agencies are having to adapt to their new ability to easily reach audiences across the globe. Read More