Making money from a website or blog seems like an overdone endeavor, but it is a very doable task for almost everyone.

While each business has a diverse set of needs for their online ventures, as well as budgetary constraints to deal with, luckily, the days of spending thousands of dollars to Read More
Tom Andrews, direct-response copywriter, tells you why the length of your sales letter does matter.

There's a harmful myth circling around the copywriting industry that long form sales copy is dead because people have short attention spans these days. Whilst, yes, people do have short attention Read More
Want to know what images will work for your online marketing to stay brand consistent? Here is the most up to date Social Media Image Size Guide. Read More
A good logo helps make that crucial first impression on a customer. If your logo does not convey the right message to a prospective customer, your company is at an immediate disadvantage. Here's a useful video with 10 tips to help you get a great logo for your business. Read More

How 21 Brands Use Color to Influence Customers

How 21 Brands Use Color to Influence Customers Avatar Posted by RossKimbarovsky under Marketing
From 24 days ago
Made Hot by: masoncolin on April 5, 2017 2:09 pm
Color has a big impact on your company's logo and advertising. In fact, almost 85% of consumers cite color as the main reason they buy a certain product, and 80% of people believe color increases brand recognition. Here's how you can take advantage of color to improve your marketing. Read More

PPC Pitfalls to Avoid as a Small Business Owner

PPC Pitfalls to Avoid as a Small Business Owner Avatar Posted by stillwagon428 under Marketing
From 28 days ago
Made Hot by: leonesimmy on April 5, 2017 3:47 am
Frustrated business owners may think PPC is not ideal for their business because they tried a couple of techniques and failed. If you identify with this frustration and don’t know where to start, you’re in luck, today! Learn from these mistakes to improve your PPC campaigns. Read More
What Google found out about the changing face of B2B marketing, and what it means for us content marketers. Read More
Even though Pinterest is increasing its appeal internationally, over 70% of pinners are still from the USA – predominantly young, affluent females with a greater propensity to shop than their counterparts on Facebook or Twitter. A study by RichRelevance revealed that the average order placed by Pin Read More
It’s a fact: not all leads are created equal. You might be tracking them all in your customer relationship management (CRM) software, but you absolutely should be treating them differently. Read More
Pay per click (or PPC) advertising is one of the most effective weapons in your marketing arsenal. It’s a form of digital advertising that works for small businesses and small budgets. It’s very different to traditional advertising for one simple reason:

You only pay when someone actively clicks Read More

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …

Kelly McCausey @kellymccausey Shows Solo Smarts

Kelly McCausey is used to functioning as the small business equivalent of a one woman show. Her Website … More
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