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Anyone who's been in the business-to-business (B2B) space for any amount of time knows that, depending on the product or service you're selling, sales cycles can range from days to years. Anything marketers and salespeople can do to expedite decision-making without pressuring prospects too much can Read More

They say that stranger’s soul is incomprehensible, but we can’t entirely agree with the statement.

Most often we just don’t want to notice the obvious, pretending that it’s too personal matter or something of the kind.

In fact, a human soul is not as dark as it seems. It is always ready and e Read More

Len Smith was making a good living as a copywriter in England. He had written a book and had consistent work pulling in at least $120,000 a year.

But then Udemy contacted him.

They wanted to turn his book, "How to Be a Copywriter and Earn Money from Home", into an online course. He developed Read More

If you want site visitors to return to your blog frequently, you have to give them fresh material to read. They need to know they can trust you to give them good advice and to give it on a regular schedule. You may be wondering first just how frequently you actually need to create a new blog post. Read More

Crime against businesses, services and retailers doesn’t usually involve physical businesses as much as it used to. Instead, what we find is a rise in cybercrime from both “freelancers” and hacking syndicates. They want
sensitive user information to sell to identity thieves (or use themselves).
Read More

If you want results, you need to start putting a lot of effort towards content creation, building an audience, promotion strategies, connection with readers and so on.

And although some of those tasks arent all that time-consuming, once you bundle them up, you end up spending several hours a day Read More

Business needs, blogger needs, Google’s needs – it can be difficult to marry the three without hiccups. Sometimes, the world of sponsorships is marked with controversies.

Here is a guide on how to break the sponsorship cycle and win-win (you and your blogger, too). Read More

Businesses spend a lot of time and money acquiring each customer. While acquisition is undoubtedly important, it costs up to seven times more to gain a new customer than to keep a current one!

To retain customers in today’s hyper-competitive, digitally-focused business environment that moves at Read More

We've all been there. We get an email announcing the greatest, most important new tech in our industry. THIS one is a real "must have". So we jump on the landing page and get sucked into how this one piece of technology will take our business to new heights.

While using all these tools is certa Read More