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This post covers: Notable facts about ad blocking; Arguments for and against ad blocking; Why forcefully blocking ad blockers is a lousy idea; Emerging new ad formats and the importance of considering millennials; Who’s running the ad blocking show?; Plus a massive list of links to articles about A Read More

Research unveiled [13 March, 2015] has shown that native advertising works for most UK internet users under the age of 34: almost six out of ten (57%) will visit online content that appeals to them even if that content has been obviously paid for or sponsored. This figure rises to 63% among those a Read More

Trying to balance keywords in your copy isn't easy. This guide will show you how to do it effectively so you sound more like a human to your audience and still keep your website relevant for Google. Read More

Selling your business is going to require attention to detail and a lot of patience on your part. While you are organizing your team to help you maximize the profits from your sale, you can also use a variety of mobile apps to help organize and maintain each aspect of the process to sell your busin Read More

David Ogilvy's recipe for print advertising success sounds a lot like successful websites. I’m sure I’m not the first to make this connection, but I wanted to share with you these time-tested marketing techniques that sell your product or service, regardless of the medium. Read More

This is a touchy subject, since there are factions out there on the interwebs who will state unequivocally that you should never, ever pay for, say, Facebook Page Likes. They say that it’s unethical and a waste of a money and nothing but a vanity metric. Oh, if only it were that simple. Read More

The rise of native advertising is a lot more than a fad or the latest shiny object on the digital landscape, as Marketing Land observes. It represents an important way to reach consumers at precisely the right time: when they are online and engaged in a specific topic. Read More

Marketers are now relying on influencers to construct their content campaigns which can be both good and bad. Webpresence shows why with two case studies. Read More

When most people think of marketing, they think of advertising. As my recent article Marketing: A Misunderstood Word shows, there is a whole lot more to marketing. However, advertising is still a major and important component of your overall small business marketing strategy.

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