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It is looking more and more like major online businesses need to be considering native content delivery as part of their business plan. This will take content marketing to a new level. Those of us, and that includes me, who equate content marketing with writing will have to adapt and see that there Read More

Small Business Saturday is coming Saturday November 28, 2015!

Here are some promotional ideas for businesses and merchants to increase local sales and shopping opportunities during annual Small Business Saturday event. Read More

Designing a logo for your business? Here are some tips on how to avoid the design rut. After all, your logo will be representing your company. So it has to be good. Read More

A simple run-down of the pros and cons of placing your advertising on various platforms. Short and right to the point. Read More

The data your business collects on customers can help with more than identifying your best customers and the members of your sales team who are total rockstars. With analysis and effort, you can use data to engage your audience, building a better business and brand in the process. Read More

The IAB has 'messed up' the internet with ads. With everyone having had enough of intrusive ads we discuss why user experience is more important than ever. Read More

This post covers: Notable facts about ad blocking; Arguments for and against ad blocking; Why forcefully blocking ad blockers is a lousy idea; Emerging new ad formats and the importance of considering millennials; Who’s running the ad blocking show?; Plus a massive list of links to articles about A Read More

Research unveiled [13 March, 2015] has shown that native advertising works for most UK internet users under the age of 34: almost six out of ten (57%) will visit online content that appeals to them even if that content has been obviously paid for or sponsored. This figure rises to 63% among those a Read More

Trying to balance keywords in your copy isn't easy. This guide will show you how to do it effectively so you sound more like a human to your audience and still keep your website relevant for Google. Read More