"Discovery consists of looking at the same thing as everyone else and thinking something different." The quote is attributed to the Nobel prize winning physician Albert Szent-Györgyi.
How do you look at something different? One method I'd recommend is to "scamper." Yes,hopping around like a small animal or child *is* fun, that's not what
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Want to know the secret to email follow up?
TWO WORDS: Subject line.
Because that’s the only thing customers see.
Because that’s the only thing customers have the time to read.
Because that’s the only thing customers will use to decide whether or not to open it.
Because that’s the only way you can immediately differentiate yourself in the
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Sometimes it’s little, simple steps that can quickly get your workplace on the path to being green.
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Great brands operate at a higher level.
They don't change the essence of who they are as the business changes. That's backward and that's why companies fail. Instead, they make sure that they direct how the business changes so that it fits with the brand, from the new lines they bring in, to the employees they hire, to the competing compa
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From the page: "I wear a lot of hats in the course of my work: analyst, marketer, blogger, developer, and so forth. Every hat requires different routines, and in order to get the best results with each position, I define processes and subsequently follow them."
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What do you do when someone who's joined your team has a different set of ideals or perspective?
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Like many of today's entrepreneurs, you may be trying to divide your attention between a physical storefront and an online presence. As you only have so many hours in a day, you may feel torn as to where to spend the bulk of your energies.
There is no universal answer to this question. How best to divide your time simply depends on the setup
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Are your readers doing what you want them to do? Find out how to brilliantly call-to-action and get customers to do what you want on your website and beyond!
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Gas prices are rising, real estate is in a slump, and economic naysayers are having a field day.
Do you allow yourself to get sucked into the negativity? Or are you focused on growing sales?
Deborah Brown took a little trip around the Web to see what steps others are recommending to make your business thrive when the economy is struggling.
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There’s a time and place to go big, lord knows we get told how small we are often enough.
But when it comes to marketing your small business I would trade big dreams and pages of killer ideas for one little strategy brilliantly and consistently executed. Small business owners get so caught up in the “web 3.0 idea of the day” that they never get
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When economic waters are rough, small businesses shouldn't pull back but instead should take advantage of the void created by others who do. Experts advise taking the opportunity to increase sales and expand into new markets.
Quotes from the article:
"A good business owner will assess the situation and make a plan based on the opportunitie
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Most businesses think now's the time to cut back and cower. Why not see it as an opportunity, the way the creators of some very big brands have?
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After going bust, and seeing the credit crunch on the horizon about to turn towards small business, here's a few tips for what to pack in your small business survival kit
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Many people aren't purely mercenary in their business dealings. They care about fairness -- and they should because doing so can maximize their profits. When people are fair minded, they don't need to waste time on elaborate negotiations or enter into complicated contracts to coordinate their marketing channel and maximize profitability, accordi
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People who are considering purchasing a business right now might have concerns about how these companies may be adversely affected if a full-blown recession were to appear. There are a couple of things you can do to protect yourself.
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