- 7
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Last week, a lot of you read my guest post about the ROI (return on investment) of social media. There is no doubt that social media is changing the ways people interact online and hence, the way companies communicate with their customers.
The thing that is still missing is quantifiable data about these interactions. We’re in a theory stage - w
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- 8
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Preconceived notions about the Baby Boomer generation abound, but many are merely myth, according to the third Quarterly Boomer Report from AARP Services and Focalyst, titled “How Well Do You Know Boomers? Counting Down the Top 10 Boomer Myths.”
“Contrary to many common assumptions, Boomers are making retirement obsolete, are very savvy about
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- 9
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Market research (especially customer-focused research) must be taken with a sizable grain of proverbial salt. Here are four reasons why.
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- 13
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Twitter has been a hot item in the uber-social media , micro-blogging crowd for the past few years. I have to admit that when I first heard about it I dismissed it with a cyber-sneer...but today I have Twitter open in a browser sidebar most days.
This article is an excellent description of the attraction of the Twitter experience.
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- 7
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Though fashion still accounts for 41% of the total teen budget, total teen spending in the category declined nearly 20% year over year, pointing to a “discretionary recession,” according to the 15th semi-annual “Taking Stock With Teens” study by Piper Jaffray.
Compared with last year’s study, young men spent 15% less on discretionary items (fa
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- 7
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Most social media websites give you an individual profile page alongside the option of befriending other site users. The adding of someone as a ‘friend’ on a social media website is not just an empty gesture. Usually when you add someone as a friend, you’re giving them greater access to you through the social media channel.
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- 7
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US households with $100,000+ in income are the fastest-growing segment of the population according to US Census Bureau data, up from 19.7 million in 2005 to 22.2 million in 2006, an increase of nearly 13%, said Unity Marketing.
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- 8
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Morgan Stanley’s Internet Trends report from last month takes a big turn from previous reports - the focus is nearly 100% on social applications and how they are taking over the Internet
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- 13
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If a web site falls in the search engine forest, would anyone hear it? If the web site belonged to Victoria’s Secret, it wouldn’t be missed by a shopper like my young adult daughter. She doesn’t need search engines to find Victoria’s Secret products.
Why? Because the company sends her discount cards in the mail every month to lure her with 20%
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- 7
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Consumer recall of advertising with “green” messaging is high - more than one-third of consumers (37.1%) say they frequently recall green messaging and another third say they recall it occasionally (33.1%), according to a new Burst Media survey.
The online survey, conducted in April 2008 with more than 6,000 web users 18 years or older, explor
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- 10
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New research has found that new moms and moms-to-be are the champions of online word of mouth and don’t restrict their topics of conversation to child-related issues.
The study showed that moms are heavy users of word of mouth having, on average, 109 discussions per week compared with 82 for the general public. Brand recommendations and product
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- 9
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The more businesses a person owns, the higher his or her income, education level, and loan amounts and mortgage, finds an Experian study of small-business owners - sole business owners and multi-business owners.
Compared with the overall population, small business owners are more likely to be married and have children, have a college education
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- 8
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Being that most SMB's cannot afford to hire a brand monitoring company; Here are 3 Highly Effective tools for monitoring what's being said about your business online!
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- 8
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Posted by
luckycharmer
36 days ago
(http://publications.mediapost.com)
Category: Research and Trends |
- 9
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A comprehensive listing of sites with publicly available data to be used for programming or even marketing research and analysis.
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